HubSpot Academy
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We aim to educate and inspire people so that we, together, can transform the way the world does business.
HubSpot Academy is the worldwide leader in inbound education. As the free training division of HubSpot Inc., HubSpot Academy serves marketing and sales professionals with free inbound training. With over 60,000 students that have passed our certification courses since 2013, HubSpot Academy certifications are the official badge of the inbound movement.
05/08/2026
Save your seat for our World Learning Week Kickoff event, happening June 1 at 11:30 AM ET!! 💫
Hear from our HubSpot Academy leadership team Kinzie, Constance, and KG about the evolution of HubSpot Academy and World Learning Week. 📈 🥳 🥇
👉Comment LEARNING to get the registration link!
04/22/2026
Still buzzing from our FIRST Academy Lab sessions of the year at GROW ANZ! 🥼🤓 ♾️ 🦘
Aaron & Christine broke down Loop Marketing, covering how to build your ideal customer profile and launch an AI-powered, context-driven marketing campaign.
Julie & Brenna tackled Customer Agent, showing customers how to configure their knowledge sources and agent guidelines to improve CSAT and first-response time.
BIG thank you to everyone who attended, and stay tuned for more Labs coming near you! 🌏
01/16/2026
Academy in 2016: ✨
Office fun, Lake Day shenanigans, and celebrating 60K+ certified learners.
We launched 5 new courses: Email Marketing, Inbound Sales, Content Marketing, HubSpot Sales Software, and Growth-Driven Design Agency.
Oh, and we hired our first Inbound Sales Professor, 😁🎩
Thanks for learning with us for the past decade (and beyond)! Here's to even more growth in 2026 📈📈📈
P.S. See anyone you know? 👀 Tag them!!!
01/13/2026
Ins and Outs of 2026, by Professors 👀 what would you add to the list?
01/09/2026
The holidays may be over, but the festive spirit lives on! 🎁❤️ Thanks for celebrating the holiday season with HubSpot Academy and our furry friends. We're back and ready to crush our 2026 learning goals 😎 💪 Who's with us? Comment your learning goal below! ⬇️
Ft. Dobby, Turkey, Shiloh, Cora, Rue, Mu, Ellie, Fermin, and Fitz 🐾
⚠️ The search game has changed: users are no longer going to Google, they're going straight to ChatGPT, Claude, and Perplexity.
Even on Google, 85% of searches now trigger AI-generated answers above traditional results.
According to HubSpot founder Dharmesh Shah, this creates a "binary outcome" problem: either you show up in the AI's answer, or you might as well not exist.
That's why we're starting a video series called “SEO in the Age of AI” with Academy Senior Evangelist Crystal King: practical, actionable strategies you can implement today to stay visible in the age of AI search.
Don't wait until you've lost ground. Start optimizing for answer engines now, and stay tuned for more short videos ⏩ https://hubs.la/Q03CZjlj0
It's EOY, and your CSAT is in the doghouse. 😵💫 🐕
But don't worry – we're throwing you a bone! Introducing HubSpot Academy's new AI-Driven Customer Service course with top dogs (profs) Brenna Zenaty 👩🏼🏫 and Adriti Gulati. Learn how AI can help you fetch better results and teach your support old dogs new tricks. Learn how AI can help you fetch better results and teach your support old dogs new tricks 🤓 ⏩ https://hubs.la/Q03XHRRY0
This extra pawsome promo is brought to you by Kuma, Rue, Cora, and Shiloh ✨
12/11/2025
🗳️ Is your support team drowning in tickets? Learn how AI can help you achieve 13x faster resolution times while improving customer satisfaction.
Check out our new AI-Driven Customer Service course by Academy Professors Adriti and Brenna ➡️ https://hubs.la/Q03XHRRY0
12/05/2025
IT'S TIME... 😎 Proudly presenting the 2025 HubSpot Academy Year in Review!
To every learner across the globe who showed up, put in the work, and leveled up their skills: this is your moment. We're here because you're here, and we couldn't be more grateful 🧡🌍
Let's dive into what you accomplished this year ⏩
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