OutWest

Sorry not sorry that you’re going to walk into your session with a vision... and walk out with 47 more.

Sorry not sorry that your client is going to say, “Wait, can we get some over here too?” and then point across the room. And then to another corner. And then another.

Sorry not sorry that one hour is going to feel like ten minutes.

Sorry not sorry that you’ll probably want to book at least two hours.

Sorry not sorry that your clients are going to leave saying, “I’ve never had this many photos I actually love.”

Sorry not sorry that your camera roll is about to work overtime.

Sorry not sorry that your clients are going to tell their friends about you.

Sorry not sorry that you’ll find yourself brainstorming shoots just so you can come back.

Sorry not sorry that you’ll stop worrying about finding locations.

Sorry not sorry that every direction you look feels like another photoshoot waiting to happen.

Sorry not sorry that your biggest problem might become choosing which images to post.

Sorry not sorry that you might have to quit your day job and go full time photographer.

Welcome to the Treasure Valley’s Brand HQ.

PS. WE ARE NOT SORRY. ✌🏼

That’s it. That’s the post.

Founder Members —

To help keep everyone in the loop, I’m creating a private group chat where I’ll share construction updates, progress photos, behind-the-scenes sneak peeks, important announcements, and answer questions as we get closer to opening.

If you’d like to be added, send me a message and I’ll get you included!

I can’t wait for you to see everything coming together. Thank you for believing in OutWest before it was finished and for being part of this journey from the beginning. 🤍

Just a girl with an iPhone and a dream… building a photographer’s playground in the heart of Garden City.

Loving this 8 PM light in the Warehouse studio and the Villa studio.

We’ve got a new studio to show off (almost…), and we’re looking for Boise’s favorite local models! ✨

Tag the beauty below or send us a DM.

As we begin planning studio content and creative shoots, we’re building a list of local models we’d love to work with. We’ll be thoughtfully curating models based on upcoming sets, creative concepts, and overall aesthetic fit.

We can’t wait to discover some incredible local talent. 🤍

Good morning, sunshine ☀️

Painting in the warehouse starts today! 👏🏼

🎥 Chad Powell | Professional Brand Media
Arrowleaf Marketing & Media

Garage doors by LiftX Door Systems | BOISE 🤌🏼

✨ Introducing Our 6th and Final OutWest Icon: Alexis Halikas ✨

Some entrepreneurs build businesses.
Some entrepreneurs build leaders.

Our final OutWest Icon has done both.

Meet

Business coach. Consultant. Entrepreneur. Legacy builder.

For years, Alexis has helped entrepreneurs, real estate leaders, and brokerage owners build stronger teams, healthier cultures, and more profitable businesses.

From co-founding Chillow, a roommate-matching app featured by Entrepreneur, to coaching business owners across the country, Alexis has built a career around helping others grow.

Featured in Forbes as one of three women who turned everyday life into digital gold and recognized by Idaho Business Review’s 40 Under 40, Alexis has become a trusted voice for entrepreneurs and Realtors looking to scale their businesses, develop their leadership, and create lasting impact.

But what makes Alexis an Icon isn’t the recognition.

It’s her commitment to helping others build something bigger than themselves.

Businesses that create opportunity.
Teams that thrive.
Legacies that last.

And that’s exactly what an Icon is.

We’re honored to welcome Alexis as our sixth and final Icon for FIRST LIGHT: THE ICON.

On July 16, Alexis will step onto the red carpet and be photographed throughout OutWest by 20+ Founder Members—her own personal paparazzi for the evening.

Welcome to OutWest, Alexis. We can’t wait to roll out the red carpet for you. ✨

✨Say hello to OutWest Icon: Alexis Barbera✨

Some people curate products.
Some people curate a way of living.
Our fifth OutWest Icon has done both.

Meet Barbera, founder of

What began as a love for thoughtfully curated clothing and secondhand treasures has grown into a brand that resonates far beyond fashion.

Through Boheme Studio, Alexis has helped women discover beautiful finds, embrace intentional living, and find joy in the simple things.

But what makes Alexis special isn’t just what she sells.

It’s what she stands for.

Through her writing and storytelling, Alexis has become a voice for friendship, family, motherhood, community, and living a life that feels deeply meaningful.

In a world that constantly pushes for more, Alexis reminds us to slow down.

To gather around crowded tables.
To nurture friendships.
To be present with our children.

To remember that the people we love will always matter more than the things we own.

Her words have a way of making people pause and reconnect with what matters most.

And behind that grounded perspective is an entrepreneur willing to take bold leaps.

The courage to start.
The courage to create.
The courage to trust her vision.

What started as a passion project has become a thriving community and a trusted brand loved by thousands across the Treasure Valley.

Alexis doesn’t just curate clothing.

She curates a feeling.
A feeling of home.
A feeling of belonging.
A reminder to fully live the life you’re building.

And that’s exactly what an Icon is.

A brand with presence.
A brand with momentum.
A brand that has created real impact in the lives of others.

We’re honored to welcome Alexis as 1 of 6 Icons selected for FIRST LIGHT: THE ICONS.

On Thursday, July 23, Alexis will step onto the red carpet with her own paparazzi, surrounded by 20+ OutWest Founder Photographers ready to capture the story behind the woman, the family, the friendships, and the community she has built.

She joins 5 other standout brands selected to become part of our First Light: The Icons event captured inside OutWest Garden City, with 3 Icons featured on July 16 and 3 Icons featured on July 23. ✨

T-minus 30 days…

The photos are the product. But the experience is what gives them meaning.

At OutWest, we’re unapologetically focused on client experience.

The goal isn’t just taking photos—the goal is creating images that are loved, shared, remembered, and used for years to come.

Every time a client looks at those photos, they’ll remember the experience and how they felt.

Were they rushed through a quick shoot? Or did they feel seen, valued, and celebrated?

Brand photography should be an experience, not a paper backdrop and a few trendy headshots. We’re humans with stories, personalities, ambitions, and experiences. The environments we photograph them in should reflect that.

The best photography has depth, texture, movement, and emotion. Spaces that spark creativity and help people show up as their fullest selves. Photos capture life, and should feel alive, not lifeless….

That’s why OutWest was built as The Brand HQ and A Photographer’s Playground.

5,000 square feet intentionally designed to create experiences, not just content. A place where brands stand out instead of blending in. A place where photographers can create without limitations. A place where clients feel like they’ve stepped into another world for a few hours.

Memorable brands aren’t built by looking like everyone else. They’re built through experiences people can’t stop talking about.

And when the experience is exceptional, the photos become more than content.

They become a feeling. A memory. A story worth sharing.

And that’s how businesses earn repeat clients and referrals.

Not because they delivered photos but because they delivered an unforgettable experience.

OutWest is headed east … and we’re here for the brands that want to be remembered.

Who’s ready?