Faye

We're proud to announce that Sarah Hurd, our VP of Services & Operations, has been named an honoree in the Los Angeles Business Journal's inaugural "The Indispensables" list.

This new recognition builds on the legacy of the LA500, shifting the spotlight from the executives who lead LA's companies to the people who make that leadership possible every day. Sarah's inclusion reflects the pragmatic, high-accountability leadership she brings to Faye every day.

Over the past year, Sarah has led the transformation of our RevOps and Service Operations; work that's strengthened how we deliver for clients and scale as a company. She's also been a driving force behind our internal AI enablement, helping teams adopt tools that make us faster and sharper without losing the judgment behind the work.

None of that happens without someone willing to jump in wherever the work is hardest, and that's exactly what Sarah does.

Congratulations, Sarah! This one is well-deserved. 🏆

Read the full press release 👇
https://hubs.la/Q04rch5C0

We're proud to announce that Faye has been named to Accounting Today 2026 VAR 100 for the seventh consecutive year!

This recognition reflects the real impact our teams are delivering every day; helping organizations modernize their technology strategies, connect their ecosystems, and drive meaningful outcomes across sales, support, and success.

Being named to this list seven years in a row is a testament to our commitment to forging long-term partnerships and continuously innovating how software and AI empower the businesses we serve. As our clients navigate an increasingly complex technology landscape, we're honored to serve as a trusted partner supporting them through every phase of growth.

To our clients and partners: thank you for trusting Faye to lead your most important initiatives.

And to our incredible team: this achievement is a direct result of your expertise, dedication, and commitment to excellence. This recognition belongs to you.

Onward and upward! 🏆

Read the full press release: https://hubs.la/Q04pt_710

London Tech Week 2026 made something very clear: AI isn’t limited by intelligence, it’s limited by data quality.

Across the keynotes, panels, and hallway conversations, the message kept repeating in different ways: smarter models don’t fix messy systems. Clean, structured, well-governed CRM data does.

As AI agents move from passive tools to active participants: reading records, updating pipelines, and shaping decisions; the CRM is no longer just a system of record. It’s becoming the system those decisions are built on.

That shifts the conversation. Data hygiene, standardization, and governance are no longer “back office” concerns. They are now directly tied to how effectively AI performs in the real world.

A great breakdown of this came from Faye's own Elizabeth Agudelo, who captured the signal beneath the noise at London Tech Week: AI only works as well as the data it runs on.

Read the full blog here:

London Tech Week 2026 AI Insights: Why Data Quality Matters London Tech Week 2026 revealed a clear truth about AI: its success depends less on smarter models and more on cleaner, well-structured CRM data

We've been named to the 2026 CRN Solution Provider 500! 🏆

We're proud to announce that Faye has been recognized on CRN's annual Solution Provider 500 list; ranking us among North America's largest and most influential solution providers by revenue.

This recognition reflects something we care deeply about:

• Delivering measurable impact for our clients across CRM, CX, and AI
• Building long-term partnerships that drive real, scalable growth
• Pushing the boundaries of what great software implementation and optimization looks like

As organizations look to unify their CRM, CX, and AI ecosystems into high-performance tech stacks, we're proud to be the partner leading that charge.

Huge thank you to our clients, partners, and team for making this possible. Onward!

Read the full press release 👉 https://hubs.la/Q04lWnxn0

Last chance to join us tomorrow.

On June 17 at 11 AM PT, we’re hosting a live workshop on Faye Agent Builder (FAB) for Sugar; a practical look at how AI agents can help sales, service, and marketing teams work smarter inside the CRM they already use.

In this session, you'll see:

• How FAB brings AI directly into Sugar workflows
• Real examples of AI agents driving productivity and efficiency
• New capabilities in FAB 2.0, including workflow triggers, bulk processing, and advanced controls
• How to build and deploy AI agents without complex development work

If you're exploring how to move beyond AI experimentation and drive measurable business outcomes, this workshop is for you.

Save your seat before registration closes 👇

Part III: The AI Journey with Jason Green - AMA Join Jason Green for an AMA webinar where AI isn’t just buzz — learn how to leverage it for real, actionable, and measurable business growth.

Live next week!

Join us on June 17 at 11AM PT for a live workshop on Faye Agent Builder (FAB) for Sugar and see how AI agents work directly inside Sugar to help sales, service, and marketing teams get more from their CRM.

We'll cover:

• Live demos of FAB in action
• How FAB combines Sugar and web data to deliver actionable insights
• Real-world use cases for AI agents
• How to build custom agents with no code
• Practical ways to drive efficiency and productivity with AI

If you're looking for practical ways to apply AI in your CRM, this workshop is for you.

Register here: https://hubs.la/Q04kM3k20

Part III: The AI Journey with Jason Green - AMA Join Jason Green for an AMA webinar where AI isn’t just buzz — learn how to leverage it for real, actionable, and measurable business growth.

AI success doesn’t end at implementation.

As AI models, data, and business needs evolve, performance can drift, adoption can stall, and ROI can suffer without ongoing oversight.

The organizations seeing the greatest value from AI are treating it as a continuous program, not a one-time project.

That means investing in:

• Performance monitoring and optimization
• Governance and compliance
• Model updates and maintenance
• User adoption and change management

AI needs ongoing care to keep delivering results.

Read the full blog👇
https://hubs.la/Q04jPrG60

AI Managed Services: Why Your AI Needs Continuous Care to Deliver ROI AI isn't launch-and-forget. Discover how AI managed services prevent model decay, optimize performance, and maximize ROI. Learn what happens after go-live.

We’re hosting a live workshop on Faye Agent Builder (FAB) for Sugar!

Join us virtually on Wednesday, June 17 at 11AM PT, for an in-product look at how FAB helps sales, service, and marketing teams make Sugar more intelligent, more efficient, and more aligned to real business outcomes.

Why attend? You’ll walk away with a clearer understanding of how AI agents can help your team reduce manual work, uncover insights faster, and get more value from Sugar.

We’ll cover:

• What FAB is and how it works inside Sugar
• Live examples of FAB in action
• How AI agents can save time, reduce manual work, and increase output
• How to build custom agents with no code
• Why FAB goes beyond basic CRM AI

Register here: https://hubs.la/Q04j3bbt0

AI in customer service is moving fast, but not every use case is delivering real value yet.

The opportunity isn’t replacing every customer interaction overnight. It’s knowing where AI can help today, and where human support still matters.

Right now, AI is proving useful in areas like:

• Intelligent ticket routing
• Conversation summaries
• Suggested replies and next-best actions
• Chatbot deflection for high-volume questions

The best starting point isn’t the biggest AI project. It’s the most painful, repetitive issue your team already knows well.

Start narrow. Define success. Then iterate.

Read the full blog👇
https://hubs.la/Q04hwQb70

AI in Customer Service: What’s Real & Where to Start Learn what AI in customer service can do today, what’s still hype, and how to start with a practical strategy that drives measurable CX impact.