NextWave Co

"Simple advice to book 2x tours for senior living (that actually show up)

- Use technology to respond quickly to new leads
- Have an automated follow-up cadence with at least 10+ touches
- Only call leads at pre-determined “high-response” times
- Use email, phone, and SMS in your follow-up cadence
- Use a simple tour booking calendar that’s synced to your sales director’s schedule
- Leverage automated pre-tour reminder emails (with info on where to park)

**Click the link below to download the full lead response guide"

FREE Guide to Building a Follow-Up Process for Senior Living Leads Click to download Our Free Guide to Building a Follow-Up Process for Senior Living Leads! Download the full 50-page e-book today.

Only 1 in 5 inbound leads for senior living ever get contacted.

With each lead costing $431 (according to senior living sources) this means that roughly 80% of your lead generation spend is completely going to waste.

SeniorLivingLeads

How to handle inbound senior living leads:

Old way:

- Lead alert email arrives in sales director’s inbox
- Sales director calls or emails the lead when they have a spare moment
- 1-2 attempts are made before lead is deemed as “bad” or “unqualified”
- CRM or spreadsheet gets manually updated

New way:

- Lead automatically enters CRM via an integration
- Lead enters a customized follow-up workflow automation &
- Lead is instantly responded to via email and/or SMS
- Tasks are automatically created for follow-up calls to be made at high-response times.
- All interactions are recorded automatically in CRM (with no human error)

What are you doing to handle senior living leads?

Benefits of outsourced appointment setting

The Benefits Of Outsourcing Senior Living Appointment Setting We've come to believe that benefits of outsourcing senior living appointment setting far outweigh any cons. Click here to learn about the main benefits.

We secret shopped senior living communities in 20+ states across the US, here’s what we found:

- 42% did not respond at all
- Only 7% used SMS in their follow-up
- The average number of follow-up calls was 2

Create a system that doesn’t let leads fall through the cracks. Click to learn more.

Writing lots of follow-up emails to senior living prospects?

Here’s 5 elements your follow-up emails should all have:

- Enthusiasm
- Be the authority
- Pick up where you left off
- Focus on value to the prospect
- Have a clear call to action

Creating re-usable templates with these 5 elements will help your sales staff get more responses and book more tours.

Anything you think we forgot to add?

The 5 phases of the senior living sales funnel:

- Convert
- Contact
- Qualify
- Tour
- Move-In

Case Study: See How Our Client was a able to Book 3x Tours in 6 Months with Automated Lead Response

Case Study - Learn How We 3X Tours For Our Client Click to see our L2T follow up system helped one client to respond to every digital lead in record time. Download the full case study today.

Rise of the Senior Living inbound SDR: Why you might need one

The Rise of the Senior Living SDR: Why You Might Need One An Inbound Sales Development Representative (SDR) or Senior Living SDR is responsible for contacting and qualifying inbound leads.

These are some simple ideas to improve the marketing of your senior living community to stay visible to prospects.

Do you think about any other?

Please share in the comments!

When it comes to senior living sales calls try to keep things simple:

Do:

- Prepare before the call
- Build rapport and take your time
- Showcase the best parts of your community
- Ask to schedule a tour

The senior living industry is seeing changes in the search terms used by seniors and their families looking for information:
1️⃣ The use of the internet as a source of information has increased among seniors and their families.
2️⃣Senior living communities need to keep up with the latest SEO strategies to stay ahead of the competition.
3️⃣Optimizing your website with the right keywords and phrases can help you better connect with potential residents and their families.

Stay ahead of the game by staying informed on the latest trends in senior living SEO.



Check out the full blog here:

Senior Living SEO: Changing Search Terms in the Senior Living Industry With increase in public awareness and increased use of the internet, individuals are more savvy when searching for the specific terms around senior care.