The Refinery Creative

For Lionsgate's "Power Ballad", our goal was to capture the film’s central tension in the key art: two musicians on a collision course.

We focused on what reads fastest, (emotion, contrast, and performance energy) by amplifying expression and building a bold palette that feels like stage lights and rivalry in one frame.

We pulled color cues from the trailer’s established look and landed on a high-impact red/yellow pairing for maximum clarity at any size, then flipped the palette for our two leads to keep the campaign cohesive.

And a small detail we love: Paul Rudd's guitar pick is an Easter egg! It's the name of his band in the film.

Our Reminders of Him campaign came to life on set through the collaboration of an incredible group of women behind the scenes.

Our own Theresa and Gretchen led the creative direction at the photoshoot, working with photographer Sophy Holland and our Universal Pictures clients, Juliet and Maria, with support from the wonderful ladies at Production on 5th.

We’re so proud of this entire campaign, from key art to out of home to social, and we are grateful to have had the opportunity to bring so many talented people together in its creation.

Getting to work with Elmo and friends is exactly as fun as it sounds. Doing it with a client who loves Sesame Street as much as we do, makes it even more fun.

We created custom platform artwork for Netflix's Sesame Street Vol. 2, digging into the asset library to build new scenes.

Every character has these beautiful, tiny details. Every set has its own personality. It’s hard not to smile while working on something like this.

Eight finished pieces and a very joyful process.

One of the many visuals behind FX Networks' Love Story: John F. Kennedy Jr. & Carolyn Bessette; we’re so proud to be a part of this campaign.

We designed this bus shelter, now out in the wild. If you spot it on the street, say hi for us (and send a pic).

A small win we don’t take for granted: round-one approvals.

For Netflix's Joe’s College Road Trip, the key art + spoof concepts were chosen immediately, and the illustration work moved through with very few rounds. Fast, clear, and collaborative, our favorite combo.

Some shows don’t need reintroducing.

Our teaser for Hulu's Malcolm in the Middle: Life's Still Unfair was to honor what fans remember, and make it feel just as right for the people discovering it for the first time.

Seeing THE RIP fully out in the world has been incredibly rewarding.

We partnered with Netflix from the early concept stage through ex*****on and outdoor placements. It’s always satisfying to see all the parts (from hero and teaser to banners and breakouts) come together.

We’re really proud of how this one landed.