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ThinkNow unlocks cross-cultural insights for brands.
We leverage our 15+ years of experience and DigaYGane.com, one of the largest Hispanic and Latin American online panels, to understand and engage Hispanic, Black, AANHPI, and LGBTQIA+ communities. ThinkNow is an award-winning research technology company enabling businesses and government agencies to discover the cultural drivers that influence consumer decisions. We integrate Hispanic, African American, and Asian American insights into custom market research for organizations looking to thrive in a changing demographic environment. ThinkNow Research also owns and operates one of the largest and most representative Hispanic online panels in the industry, DigaYGane.com, which is used to service our own research as well as provide sample to the leading market research companies in the world.
Is AI the next metaverse?
Matt Lawler shares why the current AI conversation reminds him of the metaverse moment, and why he remains skeptical of technologies promising to transform everything.
What do you think? Is AI different this time?
🎧 Watch the full conversation. Link in story 👆 👆 👆
ThinkNow
10/07/2026
The holiday shopping funnel isn’t what it used to be.
58% of shoppers now start before Black Friday, up from 40% in 2023. AI is entering gift discovery, social commerce is reshaping where some audiences shop, and those behaviors look very different across generations and cultural groups.
Read the full report: Link in story 👆👆👆
10/01/2026
This Hispanic Heritage Month, we celebrate the cultures, histories, and voices of Hispanic and Latino communities across the United States.
Happy Hispanic Heritage Month! ✨
ThinkNow’s The AI Health Trust Gap turns new consumer research into actionable insights for building AI health experiences around real consumer needs.
👉 Download the full report. Link in story 👆 👆 👆
ThinkNow
09/28/2026
AI is becoming part of the healthcare journey, creating new questions for brands, health systems, and insights leaders.
What builds trust? Which experiences create real value? And are all consumers equally ready to adopt them?
👉 Download The AI Health Trust Gap. Link in story 👆 👆 👆
Healthcare is changing fast. Are health systems ready for what’s next?
Aaron Fields joins Mario Carrasco to discuss the future of healthcare and the changing needs of patients.
🎧 Listen to the full episode of The New Mainstream Podcast. https://www.youtube.com/watch?v=U_n9N6yKNak
09/23/2026
The key with synthetic sample?
The quality of the output depends on the quality of the data and models behind it.
Link in story for more information 👆👆👆
09/18/2026
In the latest episode of The New Mainstream 🎙️, Mario Carrasco sits down with Aaron Fields, to explore what healthcare spending, population health, and data can tell us about where the system creates value.
They discuss:
• Why healthcare spending doesn't automatically translate into better outcomes
• How averages can hide dramatic differences between communities
• Why more granular population data can lead to better decisions
Listen full episode. Link in story ☝️
09/17/2026
Hispanic Heritage Month is a reminder that “Latino” is not a consumer profile.
In The New Mainstream Podcast, Alejandra Soto joins Mario Carrasco to explore why understanding these differences matters for brands trying to build genuine relevance with Latino consumers.
🎧 Listen to the full episode. Link in bio 👆
ThinkNow
09/15/2026
What can the data tell us about building health experiences that people will actually use and trust?
Full report in story 👆 👆 👆
ThinkNow
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