Estrella Media

Estrella Media

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Estrella Media, Inc., is a leading vertically integrated, multi-platform, Spanish-language media company operating across all of the top U.S. Hispanic markets.

05/03/2023

Today, Estrella Media hosted and presented a panel discussion, “The Hispanic Digital Opportunity: Estrella Media’s Solution,” at the 2023 IAB NewFronts in New York. The in-person presentation was a dive into the digital Hispanic fans Estrella Media has built with its four FAST channels, as well as audience insights from Jacqueline Hernandez and how content performs in Mexico from Emilio Aliaga. For those that missed it, the presentation will be available after our virtual UpFront presentation at EstrellaMedia.com on May 9.

Sharing a photo from the panel:
Photo from Left to Right: René Santaella, Chief Digital and Streaming Officer, Estrella Media; Emilio Aliaga, Chief Digital Officer, TV Azteca; Jacqueline Hernández (She. Her. Ella.) Hernández, CEO & Co-Founder, New Majority Ready; and Steve Mandala, Chief Revenue and Local Media Officer, Estrella Media.

How Estrella Media's TV Azteca Deal Increases Its Value 05/10/2022

When you do the work and tell your story, people listen. Thank you Adweek and A.J. K. for seeing the vision we have. It's working. We are transforming content. #

How Estrella Media's TV Azteca Deal Increases Its Value The company made the case that its brand is on the rise in its upfront presentation.

Estrella, Canela, Nuestra.TV Tout Diverse Hispanic Content 05/10/2022

Last Thursday we presented our 2022 IAB NewFront with Estrella's Steve Mandala, René Santaella, and Brian Fisher sharing our digital success with the and world. This story says it all - in a little over a year, we are a player in the Spanish language streaming content space!

Estrella, Canela, Nuestra.TV Tout Diverse Hispanic Content 'For every marketer seeking growth, the Hispanic consumer is the right place to be.'

05/04/2022

We are very proud to unveil the new brand image of the legendary Que Buena Los Angeles and Que Buena Inland Empire/ Riverside with our new campaign Somos LA which highlights legends and the new leaders in the genre of Regional Mexican music. Somos Latinos. Somos Que Buena. Somos LA

“Nos arriesgamos, plantamos nuevas raíces y sin perder nuestra esencia, evolucionamos. Somos Latinos.”

“We took the risk. We planted new roots, never forgetting who we are or where we started. We grow and achieve. We are latinos.”

Estrella Media Names Leading U.S. and Mexico News Executive Carlos Díaz Warns as Senior Vice President of News 04/28/2022

Estrella Media names leading U.S. and Mexico news executive Carlos Díaz Warns as senior vice president of news.

Estrella Media Names Leading U.S. and Mexico News Executive Carlos Díaz Warns as Senior Vice President of News Estrella Media, a leading Spanish language multi-platform media content company, has announced that Carlos Díaz Warns has been appointed Senior Vice P

Estrella Media Names Pepe Garza Head of Content Development and A&R for Music Division and Executive Producer for Digital Audio 04/27/2022

We are very happy to announce that legendary radio programmer and judge on EstrellaTV’s Tengo Talento Mucho Talento, Pepe Garza, has been named head of content development and A&R for music division and executive producer for digital audio.

Estrella Media Names Pepe Garza Head of Content Development and A&R for Music Division and Executive Producer for Digital Audio Estrella Media, a leading Spanish language multi-platform media content company, has tapped longtime radio programmer and television personality Pepe

U.S.-Based Estrella Media Aligns With Mexico’s TV Azteca in Two-Year Programming Deal (EXCLUSIVE) 04/19/2022

We are excited to announce our groundbreaking content and programming partnership with TV Azteca. Estrella is growing. This morning's announcement speaks to our investment in content and programming for linear and digital, and building new relationships with partners like TV Azteca that benefits our audience and community. We are stronger together and are excited about transforming Spanish language media.

U.S.-Based Estrella Media Aligns With Mexico’s TV Azteca in Two-Year Programming Deal (EXCLUSIVE) U.S.-based Spanish lingo programmer Estrella Media has sealed a two-year deal with Mexico-based broadcasting powerhouse TV Azteca to jointly create, produce and air new series on both sides of the …

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