plot twist entertainment

Hey New Yorker friends, please check out this store. The owner of Yu & Me Books credits watching Hack My Home Netflix for helping her rebuild her bookstore when it was totaled in a fire.

"After long days spent doing store inspections and talking to other entrepreneurs in Chinatown who had dealt with fires, she would return to her one-bedroom Brooklyn apartment, which was filled with mismatched furniture, books and records, and binge-watch home-improvement TV shows like “Hack My Home”."
https://www.yuandmebooks.com

The 7 Grueling Months to Reclaim the Bookstore Dream a Fire Stole (Gift Article) A fire left Lucy Yu’s literary hub in Chinatown gutted. She was determined to rebuild it.

In case you missed it…. Our Emmy win here!!

x.com

Beautiful shoot on a little island lost in time. ***

2018 marked a metamorphosis in Peloton's brand, from being known for its bikes to being known for its content. That summer was when Peloton Interactive first released its digital app, allowing people who didn’t want to pony up for Peloton bikes (and treadmills) to tap into the cult of instructors like Robin Arzón. It was also when Peloton announced it had closed a $550 million round of fundraising to build “a media company akin to Netflix,” as John Foley put it at the time.
Plot Twist Entertainment

https://www.hollywoodreporter.com/business/business-news/hollywoodization-of-peloton-1234964386/

“The Netflix of Wellness”: Inside the Hollywoodization of Peloton In the spring of 2018 — in the days before Peloton was ubiquitous — the company set out to make a TV ad cool enough to wipe away the perception that its internet-connected bike was a suburban mom t…

“Bidding for authentic, creative integration for already popular shows becomes as expensive or more expensive for brands than just financing an original show on their own to connect with a viewer on their own terms. It’s often compared to renting v owning. Why rent someone else’s space where you have little control when you can invest in bespoke content for your audience and own your place in culture?” Mike Ferry
Plot Twist Entertainment

https://www.thedrum.com/news/2021/05/25/why-brands-l-oreal-are-creating-their-own-tv-shows? #

Why brands like L’Oreal are creating their own TV shows L’Oreal is the latest brand to experiment with producing a TV series – but can they convince commercial broadcasters and streaming platforms to air it?

“In 2019, Hasbro Studios bought eOne Films so that it could sustain, if not build, its merchandise lines such as G.I. Joe, Transformers and Battleship into an ever-growing cinematic universe spanning TV and film. Mattel, too, is driving adaptations of its top franchises, including Barbie, Hot Wheels, and Magic 8-Ball. Most major sports leagues now see NFTs and sports betting as the key to their growth, while casinos are building out and acquiring lifestyle content publishing businesses. Marvel Studios and DC haven’t been comic book-first companies for nearly thirty years.”

https://www.matthewball.vc/all/what-is-an-entertainment-company-and-why-does-the-answer-matter Plot Twist Entertainment

What Is an Entertainment Company in 2021 and Why Does the Answer Matter? — MatthewBall.vc Why is every media company now an “every media” company? What is it that audiences truly want? And what’s the most important goal for a franchise or IP?

"The mobile video company adds shows from Megan Thee Stallion and Charli and Dixie D'Amelio, and launches a Creator Marketplace to bring together marketers and creators."

https://www.hollywoodreporter.com/business/digital/megan-thee-stallion-charli-damelio-new-snapchat-shows-1234948444/

Snapchat Boosts Creators in New Content Push Snapchat is leaning into its stable of creators for its latest slate of Snapchat Originals. Among the new offerings are a show hosted by Megan Thee Stallion called Off Thee Leash, which will see th…

“In the nascent Madison & Vine space, few initiatives have captured people’s imaginations the way the BMW Films series has. It quickly became the model for advertising as entertainment, a prototype for a new form of advertising, and a case study in what can happen when one company has the nerve to challenge conventional wisdom, ignore the rules, and create a new business model.”

https://www.brandstorytelling.tv/single-post/20th-anniversary-of-the-bmw-film-seriescelebrating-a-seminal-moment-in-brand-storytelling-history BMW

Celebrating BMW Films 20 Year Anniversary Live on Zoom - Monday, April 26th at 12:00PM PST REGISTER FOR LIVE STREAM HERE On April 26, 2001, the first BMW Film premiered on BMW’s website. The Ambush, directed by John Frankenheimer, was followed 2 weeks later by Ang Lee’s Chosen. Six more short films would follow, all directed by highly a...

"There is a longstanding question about the ‘future’ of branded entertainment, but that future is here with most brands already having a substantive share of voice. Brands must be creating entertainment, not just content, that highlights diversity, inclusivity and supports culture, and do so where it counts, on the most widely watched marketing stage of the 21st century — Streaming TV,” Liz Levy, Hulu's vp branded entertainment,. “At Hulu, we recognize that it is imperative for publishers and brand partners to work together to redefine how we reach audiences.”

https://www.hollywoodreporter.com/news/hulu-enters-branded-entertainment-space-with-exposure-competition-series-exclusive Samsung Electronics Hulu

Hulu Enters Branded Entertainment Space With 'Exposure' Competition Series (Exclusive) Hulu's new photography-themed show 'Exposure' will see contestants use Samsung cameras, and serve as a guide for future branded content.

As streaming video has gained in importance during the pandemic, advertisers have put more focus on Hollywood-level branded content as a way to reach viewers.

https://www.nytimes.com/2021/03/23/business/media/branded-content-movies.html

https://www.nytimes.com/2021/03/23/business/media/branded-content-movies.html

With Fewer Ads on Streaming, Brands Make More Movies As streaming video has gained in importance during the pandemic, advertisers have put more focus on Hollywood-level branded content as a way to reach viewers.

The new studio will "produce new creative ad formats and programming, full-fledged TV programming for marketers who want to go beyond that traditional 30 second ad unit," according to Roku vp of ad marketing Dan Robbins.

https://www.hollywoodreporter.com/news/roku-to-launch-branded-content-studio #

Roku to Launch Branded Content Studio Roku to Launch Branded Content Studio 6:00 AM PDT 3/23/2021 by Alex Weprin FACEBOOK TWITTER EMAIL ME Courtesy of Roku The streaming platform will bring on former Funny or Die branded content staff and develop "TV-quality" sponsored programming in push for ad dollars. Roku is getting into the branded...

Marie Kondo has teamed with Poshmark, sparking major joy for the secondhand social commerce retailer, which credited Kondo with its 2019 “boom.”

“Authenticity…is the core of successful influencer marketing, especially for celebrities. [Kondo’s] partnership with Poshmark is a natural extension of her brand."

https://www.vox.com/2019/3/4/18249423/poshmark-manish-chandra-code-commerce-marie-kondo

Poshmark CEO Manish Chandra credits Marie Kondo and the social experience for his company’s boom Even he is surprised by our new willingness to resell our clothing.