Event Strategy Group

Blank spaces don’t intimidate us — they inspire us. Give us room to imagine and we’ll show you what’s possible.

At NVIDIA GTC, our team landed in San Jose with one mission - to transform a 30x30 booth space and an empty parking lot into unforgettable Lenovo branded experiences.

The booth turned into a bustling center of activity, featuring Lenovo Workstation Solutions, Liquid-Cooled Hybrid AI, and an immersive AI Fan Experience that let attendees virtually suit up in their favorite team’s jersey, driving more than 200 meetings and over 4,000 leads.

The parking lot became a full-scale Lenovo Hub — an oasis in a sea of tech — with 4 executive meeting rooms, 9 product demos, community seating, and a courtyard hospitality area nestled among native plants.  The Hub also hosted two evening events, including one with former US soccer star Landon Donovan.

A takeover of local specialty coffee shop Voltaire served 2,500+ complimentary cups to GTC badge holders and the Lenovo Passport Challenge drove attendees across all three activations for a chance to win FIFA World Cup tickets, pulling in 400+ registrants.

GTC is one of the biggest stages in tech and the Lenovo x NVIDIA partnership is one of the strongest in the industry. These activations reflected both — and we were proud to help bring them to life.

Need a partner to help you meet the moment?  Let’s get started: https://esg.us/contact/

Turns out we were way ahead of the trend on these baby picture posts. We’ve had our team’s adorable throwback photos on our website from the start!

Want to meet the grown-ups behind the pictures? Find us here: https://esg.us/contact/

Four sessions. Real insights. Zero fluff. 30 minutes each.
Join us on our Tech Trek, starting next week! Straight talk about event technology that actually works.
We’re breaking it down into bite-sized sessions to fit your busy schedule:
⚡ Dec. 9 - Virtual Events: Weren’t Those Just a Phase?
⚡ Dec. 10 - Registration: Click to Connect
⚡ Dec. 16 - Event Apps: The New Era
⚡ Dec. 17 - Event Sponsorships: Maximizing that ROI
All sessions run from 1:00 -1:30 PM EST.

Link in bio to register! ⬆️

We’re still basking in the glow of a successful Lenovo Business Partner Executive Summit in sunny Naples, FL! ☀️
This event brought executives and partners together for 1:1 meetings, breakouts around key Lenovo solutions, a CMO Summit and an inaugural Partner of the Year awards ceremony.
Other special touches included:
👟 An energizing 5K run
🏖 A beachside dinner with sunset views
🎨 Sustainable gifting made by a local artist with reclaimed glass
🐊 Everglades airboat and Naples trolley tours
💝 Building care packages for children battling cancer through the Sunshine Kids foundation.
Need an agency that can make your business partners feel like VIPs? We’re ready to roll out the red carpet. Link in bio to get in contact.

Have a big event coming up but missing a few pieces of the puzzle? We'll fit right in.
Over the last 23 years, we've seen and done it all - customer events, trade shows, VIP experiences, sponsorship activations...you name it!
Let's build the big picture together. 🧩

If it seems like ESG is everywhere, it's because we are! 🌎

Just as we each individually keep waiting to come out the other side of the pandemic, it feels like our industry is still holding its breath waiting for a new reality to crystallize. Alas, life is never that simple, is it. Want to know what else is going on in this ever changing industry? Head over to the link in our bio to read the latest blog post on current event industry trends from our VP of Business Development, Greg Beach! 📬

Have you ever wondered if you should hire an event manager? We’ve got some insight on why you should consider getting an extra helping hand for your future event ✨

"An event may not be a 'community' unto itself but it can be a key checkpoint in the ongoing story of a community, an important spike in its cyclical rhythm." Follow the link in our bio to hear ESG co-founder Norm Aamodt's thoughts on an exciting moment of possibility in the event industry.

Happy Birthday to Logistics Manager Lisa! A little bit about her:⁠
"I love the smell of packing tape in the morning. Neither snow, nor rain, nor heat, nor gloom of night will stay this staffer from swiftly shipping your packages across the US or across the across the world. For logistics, supply preparation and Byzantine customs paperwork is my passion, my ether, my raison d’être."⁠
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We hope you have the best day, Lisa!