Campfire

When the world started opening back up after COVID, people weren't just looking for entertainment, they wanted to feel something together again. The Ted Lasso Believe Tour was built for that moment.

To promote Season 2 we brought Ted Lasso storyworld to life across Los Angeles. It started at Banc of California Stadium during the LAFC vs. Sporting KC match with a full tailgate takeover where cast members Cristo Fernández and Brendan Hunt joined fans for games, freestyle soccer performers, British pub food, trivia, and "Biscuits with the Boss."

The following weekend, the Believe Bus kept rolling in Santa Monica, then DTLA/The Row, bringing the experience to fans who weren't at the stadium. Over 6,000 people across three locations walked away with an unforgettable memory.

The best fan experiences don't ask people to come to the story. They bring the story to the people.

On April 24, 1914, William Castle was born in New York City. He would become one of the most inventive creators in cinema history.

Orphaned at eleven, Castle found his calling at thirteen when he saw Bela Lugosi perform Dracula on Broadway. He went back every night for two weeks, met Lugosi, and dropped out of school at fifteen to join the tour.

He spent twenty years making films nobody remembered. Then in 1958, he mortgaged his house and made Macabre, a low-budget horror movie that came with a genuine $1,000 life insurance policy from Lloyd's of London for anyone who died of fright. Nurses in the lobby. A hearse outside. It cost $90,000 and made $5 million.

Castle never looked back.

For The Tingler, he bolted surplus vibrating motors under theater seats. At the climax, the screen went black and the buzzers fired while Vincent Price commanded the audience to scream for their lives.

For House on Haunted Hill, a twelve-foot skeleton flew over the audience on wires.

For Mr. Sardonicus, he gave audiences glow-in-the-dark thumbs to vote on the ending, but knowing they’d never choose mercy, he didn’t bother filming that version.

What makes Castle a pioneer is the principle behind the gimmicks: the content is only half the product. The experience is the other.

It's a tradition we carry forward. Happy birthday, William Castle.

Tudum is Netflix's biggest fan event. Tudum 2025 streamed live from the Kia Forum in Los Angeles, featuring performances by Lady Gaga, comedy, and exclusive reveals with Netflix's biggest talent.

Our challenge was to create an Immersive Red Carpet Experience designed to spread on social well beyond the event itself. We like to say that if it’s not designed to be shared, it’s not fully designed.

Campfire developed a 20,000 sq ft Immersive Red Carpet where superfans, creators, talent, and VIPs could step into Netflix's biggest worlds: Stranger Things, Squid Game, Wednesday, One Piece. Every environment was built for capture and sharing as much as for the in-person moment.

The entire space was engineered for content creation. Clear sight lines, layered moments, multiple entry points. No matter how long someone spent, they left with something worth posting. The most effective experiences don't end when you leave. They scale through what people share during and after.

The results spoke for themselves. trended globally and became part of the on-platform show itself. Engagement was powerful enough that Netflix stock saw a bump immediately following the event. The space eventually transformed into a 1,300-person after party, keeping the energy alive long into the night.