M/OTG

Design isn’t reserved for logos and graphics. Imagery and photography play a pivotal role in the design system.

We art-directed the Nuray Health lifestyle shots around the same principles as the brand: bright, clean light, warm home environments, and subtle hits of green woven into the scene. Athletes and health lovers are shown mid-routine or in recovery, treating health as something they actively invest in, not passively consume.

We wanted the imagery style to feel aspirational but real: designed for those who demand the best from themselves and from the supplements on their shelf.

Just like a logo, typography, and color palette, photography is not just shot, it’s designed.

Packaging is the purest expression of the Nuray Healthdesign system.

Every bottle is built from the same modular kit: the vertical Nuray wordmark in bright athletic green for instant brand recall, a clean white canvas, structured type, and pill-shaped buttons that now lock in product benefits at a glance.

The system scales across sizes and formats with easy to assemble components that can hold any layout. And because Nuray is a digital-first brand, every label is tuned for the “digital shelf” too: product name, benefits, and key info stay sharp and legible on e-commerce pages and Amazon listings, not just on the physical shelf.

Designing a new dawn for wellness.

Meet Nuray Health — a startup vitamins & supplements brand for athletes and health lovers. They’d grown by reselling no-name products; we were brought in to help them launch a brand of their own.

They needed to a brand perception which is as accessible as a generic pharmacy label without feeling cheap and a startup-fresh brand that’s still smart, trustworthy, and ready to break into new markets.

Our identity system starts here:

A clean Nuray wordmark set on a bright, athletic green for instant energy and clarity.
A tight system of green, white, black and greys that scales smoothly from print to digital.
Custom “pill-shaped” buttons that act as both supporting graphic elements and a flexible messaging system for key claims and headlines.
A disciplined layout grid that holds everything together across posters, swag, and real-world applications.

Nuray = Nu (new) + Ray (light) — a new dawn to wellness.

Next up: packaging system and the e-commerce experience.

THE HEARTBEAT OF OUR AGENCY

Today, we double down on our founding principle with a renewed identity and rebuilt website that put it front and center.

More than words on a page, it’s the rhythm that drives every decision, move, and moment that shapes M/OTG.

A philosophy born from practice, it’s the underlying concept, the unifying thread, the brand verbalized.
It’s how we think, how we work, and how we behave as a team.

It’s the living character that connects strategy with creativity, foresight with spontaneity, logic with imagination.

At its core, it beats to one truth: Predict The Unexpected.

This is M/OTG. The Business of Creative.

Read the full Manifesto at motg.com/about

THE BUSINESS OWNER’S RIGHT HAND AND LEFT BRAIN

Behind every strategy, every campaign, and every breakthrough idea is the team that makes M/OTG what it is: bold thinkers and effective doers who balance structure with imagination.

We don’t create for creativity’s sake. We design with business impact in mind; every move grounded in strategy, analytics, and measurable outcomes.

It’s what we call a structured corporate approach to creative ex*****on, where logic meets intuition, foresight meets spontaneity, and business meets design.

Our team is tight knit, fearless, and relentless about making ideas perform. No shortcuts. Just ambition.

Check out the reliable creatives!

motg.com/team

You can’t miss it. You can’t mistake it.

On crowded shelves, Flaums now stands louder, prouder, and pinker than ever.
We chose vibrant pink as a symbol of courage, confidence, and audacity — a bold statement in a sea of conventional food packaging.
Our strategy flipped expectations: taking a color usually reserved for sweets and ice cream, and bringing it to the world of pickles and appetizers.
The result? A unifying, energetic signature that commands attention — transforming not just the brand, but the shelves themselves. Because when Flaum shows up, even the store gets a glow-up. 💗

All roads lead to pink.

From print to digital and across the concrete jungle of NYC, Flaums new identity doesn’t whisper, it shouts.
We picked pink, and we went all in.
The trucks, the merch, the boxes, the social media platform — every touchpoint radiates boldness and unmistakable brand confidence.
A vibrant rebrand that serves up tradition with a generous helping of pink personality.

Breaking the frame to own the shelf.

One of our biggest packaging challenges was how to create true brand equity and stand out at a glance.
So we took a risk and did something radically different.
By cropping the bold Flaums wordmark inside the lid design, we turned every pack into a powerful brand statement.
It’s big, it’s pink, and it’s unmistakably Flaum — designed to dominate the shelf, not blend into it.

Pink takes the streets.
Flaums bold identity comes alive in the real world, from billboards to bus shelters, where huge hits of pink stop you in your tracks.
The confident type and playful tone command attention, while the seldom-used pattern adds motion and a hint of retro charm.
It’s Flaum, turned all the way up — vibrant, modern, and impossible to ignore.

When the brand leads, everything clicks.

Leveraging Flaums iconic identity made it effortless to draw shoppers in, the brand itself does the heavy lifting.
From horseradish to pickles, the smart label system adapts seamlessly across categories, keeping every product distinct yet unmistakably connected.
A unified design language that proves one thing: when you build on strong brand equity, every flavor finds its place

A system built for distinction.

Designing for 45+ products meant one challenge: creating harmony without losing individuality.
Each label was crafted to be a vivid brand billboard, instantly identifiable, unmistakably Flaums.
Inspired by icons like Coca-Cola’s bottle and Kraft Heinz’s adaptive labels, we set out to build a system rooted in timeless visual equity.
Because Flaum deserves nothing less than a design language as enduring as its legacy.