Lessiter Media

The Lessiter Media team set a near-record packing time of 14 minutes for the Dealership Minds Summit(Farm Equipment) and National Strip-Tillage Conference (Strip-Till Farmer) truck packing on Friday at our headquarters. A lot goes into preparations leading up to these industry-leading events and when we say it is a team effort, we mean it! Bree Greenawalt led the charge keeping every moving part organized and the crew is ready to see you in Springfield this week. Share your travel pics with us!

Getting someone's attention for a few seconds is a huge win for marketers looking to get their product out there, but what you get them to do after that initial glance is where the real success comes from.

Read the full blog through the link in our bio!⁠
🔗 https://ow.ly/WUg550ZvU6t
⁠

Check out these updates from some of our team yesterday!

Managing Editor Mackane Vogel was in St. Louis for the Ag Media Summit this week, which included a tour at the ADM grain facility where they learned how they load their barges for grain hauling.

Meanwhile a group of us toured in Sussex, Wis., at Quad to get an inside look at their operations and how our very own publications make their way through the printer. Pictured together: Emma Kjos, Katie Yi, McKinnon Murray, Ashley Wolfe, James Anewenter-Cano, Hayden Lessiter, Marisela Barrutia, Alex Angelov, Christopher Nielsen, Jenna Upchurch, Kendra Downing, Mike Lessiter, Kim Schmidt and Billy Keenan.

In an LM first, Intern Billy Keenan was in the spotlight for a bell ringing this week. Not only did Billy bring in a first-time advertiser for the Sept/Oct Shortline Legends Hall of Fame issue of Farm Equipment, but he also demonstrated the value of taking the tools, research and support provided by the rest of the team and turning them into a successful outcome.

It's a great reminder that our biggest wins often come from collaboration. Editorial uncovered the opportunity. Art created a compelling visual to support the conversation. Sales built the relationship and closed the business.

Outstanding work by everyone involved—and a special congratulations to Billy for making the most of the opportunity and earning a well-deserved bell ring!

A multi-channel approach is more important than ever in generating the growing number of exposures needed to convert a prospect into a customer — and also to simply ensure you are reaching your entire target audience.
🔗 https://ow.ly/naYY50ZqLbe

Building a Successful Multi-Channel Marketing Strategy - Lessiter Media By Luke WeigelMarketing Manager, Lessiter [email protected] The smoke has barely cleared from 4th of July fireworks, but before we know it, Christmas decorations will be going up. If there was magic button to press to get time to slow down, I'd gladly slam it on behalf of al...

AI for marketing means using artificial intelligence to improve both how your marketing team works and what your marketing produces. Most people only see one half of the picture. 👉 LEARN MORE

The summer issue of No-Till Farmer's Conservation Tillage Guide is a testament to the quality work and commitment to content our team puts into each issue. This impressive 𝟗𝟐-𝐩𝐚𝐠𝐞 𝐢𝐬𝐬𝐮𝐞 (you heard us right, 92 PAGES) was a full team effort, and we're excited to for its incredible success!