LTVplus

MSP deal sizes are shrinking at an alarming rate! 😱

Kaseya's 2026 State of the MSP Report reveals shocking trends that all Managed Service Providers should be wary of. But what’s really eye-opening about this deal-size shrinkage is that it hides within growth metrics that look healthy on the surface.

💬 Consider this example:
An MSP with 50 clients paying $3,000/month in 2025 had a Monthly Recurring Revenue of $150,000. Today, that same MSP might have scaled up to 70 clients, but average contract value has dropped to around $1,800/month. This leads to an MRR of $126K. Client count is up by 40%, while revenue is down by approximately 16%.

MSP clients are more price-sensitive, but still require the same onboarding effort, account management time, and ticket handling as they did a year ago. Hence, profit margins are being squeezed from every angle!

💡 In our new blog, we get into more detail about the real reasons why MSP deal sizes are shrinking in 2026 and highlight four core strategies to help MSPs reverse this trend. It also includes a practical, actionable roadmap to MSP Average Contract Value recovery (🔗 to the blog in our bio)!

Same time next year? 😎

The only thing that wasn’t included in Team Jamaica’s all-inclusive “Fun in the Sun” summer retreat was bad vibes! From the views to the food to the people, every piece of this get-together made it an unforgettable experience.

A big thanks to everyone on the planning committee who made sure things went smoothly, and a shout-out to Beachfront Resorts for giving our team a real five-star experience 🤩

Most body shops don't provide the level of customer service that Total Recon Auto Center aims for 🏆

As one of the largest Tesla repair facilities in the US, they consistently have inquiries on the phone, via email, and in person. They have high volume and higher standards, but they lacked enough hands to keep up with their ever-growing customer base.

To top it off, limited space didn’t give them the room (literally) to increase their internal headcount. The stakes were super high!

So, they turned to outsourcing. But as with most businesses, they had their concerns…

Swipe through to see how LTVplus has helped Total Recon expand with confidence. If you’re interested in understanding the exact specifics of how outsourcing can be a game-changer for specialized businesses, read the full case study on our website!

10s across the board!!! 🏆
And we aren’t just talking about our stunning HODs 😏

Q2 was a smashing quarter for LTVplus! It wouldn’t have been possible without these guys and their teams. Thanks for making our goals look easy! 🥳

Swipe to see some of our wins, and drop a reaction to celebrate with us if you aren’t a hater 🤪

Scaling is never easy for an MSP…

It takes the right systems, people, and processes to go from 10 clients to 50 or more. And you can’t just “figure it out” on the fly. You need a clearly defined roadmap to ensure everything (and everyone 👀) is operating as they should.

Swipe to see the four necessary phases every MSP must go through to scale from 10 to 50+ clients. Our new blog dives into this topic in more detail to help MSP owners scale effectively. Discover growth strategies, model comparisons, automation tips, and more!

💡 Blog link in our bio

It’s been a week since Support Driven’s London Salon, but we’re still not over the delicious food and great CX conversations 🤩

LTVplus was one of the partners, and we couldn’t be happier about the turnout. SD truly is a special community filled with amazing people from the customer support world. As a first-time sponsor, the event was an unforgettable experience!

We’re looking forward to more moments like this 🥂

We’ve been celebrating fathers throughout June 🦸‍♂️

For our “Fatherhood in Focus” theme, some members of our team sent images that reflect what being a dad has meant to them and their households.

👨‍👧 Raymond is a girl dad through and through. He sent in an image from their annual family photo with his daughters — Xyvee, Xyze, and Xzavior. They truly are “four of a kind”.

👨🏼‍🍳 Next is Joed, the Master Chef! He shared a sneak peek of a typical Saturday with him and his boys cooking for the Queen of the house.

🥰 Mary Ann shared a core memory of her husband, Aquiles, and their daughter at the Hong Kong Disneyland Castle. The photo perfectly captures love, comfort, and the special bond of being a father.

👨🏻‍✈️ Emmanuel is the adventure-loving wayfarer dad with his son Noah on Boracay Island ⛵

👨‍👩‍👧 Last but definitely not least is our Head of HR (and only child), Saarah, spending some quality time with pops at a Father’s Day buffet.

These moments are as priceless as the joy of fatherhood. So, it’s never too late to say Happy Father’s Day to all the dads, male role models, and father figures who stand up and always show up 💐