Expight Media

It's not necessary to include social media links in every marketing email unless the intent is to drive traffic to social media. A marketing email should have a single clear call to action.

Subject line testing is becoming a common practice with modern marketers. Split your list segment into three parts, 10%-10%-80%. Send two subject lines to the first 20%. 2-3 days later, send the better performing subject line to the remaining 80%.

Looking for better engagement with your videos? Try live streaming. People respond well to the open, transparent nature of live streams and are more likely to make an emotional connection with your brand.

Marketing to Gen Z is like nothing you've seen before. Millennials were around when traditional marketing was still active and thus are still somewhat influenced by it. However, the iGens are a completely blank slate for marketers to figure out.

Social media marketing is a slow process. It builds up a brand image and reputation with a loyal following over a long period.

Marketing automation goes beyond obtaining more leads and streamlining the sale process. It can also ensure the customer keeps coming back for more.

SEO prioritizes truly unique content. If you're producing content similar to what already exists, it won't hold much SEO weight. Before composing your content, try to think about what value you can offer that's truly unique.

Your subscribe rates will be higher if you ask only for an email address to start. You can configure an automated email or cross-channel campaign to retarget that contact later and gather the rest of the necessary data.

Consumers are demanding speed and convenience more than ever. Marketers should ensure there is an option for customers to purchase their products directly from social media platforms.

Try to sell a product, and you'll fail almost every time. Learn to sell the experience, and you'll come out on top.

Marketers should ensure there is an option for customers to purchase their products directly from social media platforms.

With inbound marketing, the customers will come to you, giving your organization more negotiation power.