KW Innovations

𝐇𝐞𝐫𝐞 𝐚𝐫𝐞 𝟓 𝐀𝐜𝐭𝐢𝐨𝐧𝐬 𝐒𝐭𝐞𝐩𝐬 𝐭𝐨
𝐡𝐞𝐥𝐩 𝐲𝐨𝐮 𝐁𝐞𝐠𝐢𝐧

•𝗖𝗛𝗢𝗢𝗦𝗘 𝗧𝗛𝗘 𝗥𝗜𝗚𝗛𝗧 𝗔𝗥𝗘𝗔
Pick a neighborhood with solid turnover(ideally 6%+ annually), limited competition,and homes that match your targetmarket. Gary Keller says "To have a bigbusiness start small". Start with no morethan 400 homes.

•𝗦𝗧𝗨𝗗𝗬 𝗧𝗛𝗘 𝗠𝗔𝗥𝗞𝗘𝗧 𝗗𝗔𝗧𝗔
Learn everything about the area: sales history,average price, days on market, homeownerdemographics, and local trends.

•𝗖𝗥𝗘𝗔𝗧𝗘 𝗔 𝗠𝗔𝗥𝗞𝗘𝗧𝗜𝗡𝗚 𝗣𝗟𝗔𝗡
Plan consistent outreach—monthly mailers,social media ads, door knocking, communityevents, and local sponsorships.The Millionaire Real Estate strategysuggests at least 18 contacts throughoutthe year.

•𝗜𝗡𝗧𝗥𝗢𝗗𝗨𝗖𝗘 𝗬𝗢𝗨𝗥𝗦𝗘𝗟𝗙 𝗧𝗢 𝗧𝗛𝗘 𝗖𝗢𝗠𝗠𝗨𝗡𝗜𝗧𝗬
Host a “get to know your agent” event, dropoff branded materials, and make personalconnections with residents. Perhaps host agathering.

•𝗕𝗘 𝗖𝗢𝗡𝗦𝗜𝗦𝗧𝗘𝗡𝗧 𝗔𝗡𝗗 𝗧𝗥𝗔𝗖𝗞 𝗥𝗘𝗦𝗨𝗟𝗧𝗦
Farming success builds over time. Trackyour leads, sales, and engagement, andcommit to at least 6–12 months of effort.

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𝐆𝐫𝐨𝐰 𝐘𝐨𝐮𝐫 𝐌𝐚𝐫𝐤𝐞𝐭 𝐒𝐡𝐚𝐫𝐞 𝐓𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐆𝐞𝐨𝐠𝐫𝐚𝐩𝐡𝐢𝐜 𝐟𝐚𝐫𝐦𝐢𝐧𝐠 𝐟𝐨𝐫 𝐑𝐞𝐚𝐥 𝐄𝐬𝐭𝐚𝐭𝐞 Agents
Agents who farm consistently often see 10x returns or more from a well-targeted, well-nurtured farm. Here are three reasons to begin farming a geographical area

•𝗕𝘂𝗶𝗹𝗱 𝗟𝗼𝗻𝗴-𝗧𝗲𝗿𝗺 𝗧𝗿𝘂𝘀𝘁 𝗮𝗻𝗱 𝗥𝗲𝗰𝗼𝗴𝗻𝗶𝘁𝗶𝗼𝗻
A consistent presence inone area positions youas the local expert andtrusted advisor.

•𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗟𝗶𝘀𝘁𝗶𝗻𝗴 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀
Staying top-of-mind withhomeowners leads to morelisting calls and referralsfrom within the farm.

•𝗠𝗮𝘅𝗶𝗺𝗶𝘇𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆
Targeting a defined geographicarea allows for consistent,cost-effective branding andmessaging.

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𝐘𝐨𝐮𝐫 𝐍𝐞𝐱𝐭 𝐁𝐢𝐠 𝐌𝐨𝐯𝐞 𝐒𝐭𝐚𝐫𝐭𝐬 𝐇𝐞𝐫𝐞

Whether you’re buying your dream home, selling for top value, or building your career as an agent, Keller Williams has the tools, expertise, and network to make it happen.

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𝟓 𝐀𝐜𝐭𝐢𝐨𝐧 𝐒𝐭𝐞𝐩𝐬 𝐭𝐨 𝐆𝐞𝐭 𝐏𝐫𝐢𝐜𝐞 𝐑𝐢𝐠𝐡𝐭 𝐭𝐡𝐞 𝐅𝐢𝐫𝐬𝐭 𝐓𝐢𝐦𝐞

•𝗕𝘂𝗶𝗹𝗱 𝗮 𝗣𝗿𝗶𝗰𝗶𝗻𝗴 𝗘𝘅𝗽𝗲𝗰𝘁𝗮𝘁𝗶𝗼𝗻 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻
Into every listing appointment
Set the tone that pricing isa process, not a one-timedecision.

•𝐔𝐬𝐞 𝐒𝐞𝐚𝐫𝐜𝐡 𝐁𝐫𝐚𝐜𝐤𝐞𝐭 𝐏𝐫𝐢𝐜𝐢𝐧𝐠
Not emotional pricing
Example: Price at $𝟱𝟬𝟬❟𝟬𝟬𝟬 𝘃𝘀 $𝟰𝟵𝟵❟𝟵𝟬𝟬 to catch more online traffic.

•𝐓𝐫𝐚𝐜𝐤 𝐚𝐧𝐝 𝐬𝐡𝐚𝐫𝐞 𝐤𝐞𝐲 𝐟𝐞𝐞𝐝𝐛𝐚𝐜𝐤 𝐰𝐞𝐞𝐤𝐥𝐲
Days on market, showingactivity, agent comments,and online views.

•𝐏𝐫𝐞-𝐟𝐫𝐚𝐦𝐞 𝐭𝐡𝐞 𝐩𝐫𝐢𝐜𝐞 𝐢𝐦𝐩𝐫𝐨𝐯𝐞𝐦𝐞𝐧𝐭 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧 𝐛𝐞𝐟𝐨𝐫𝐞
𝐢𝐭’𝐬 𝐧𝐞𝐞𝐝𝐞𝐝
Use language like,“If we don’t get tractionby Day 10, we’ll review ourstrategy together.”

•𝐀𝐭𝐭𝐞𝐧𝐝 𝐚𝐭 𝐥𝐞𝐚𝐬𝐭 𝟐 𝐩𝐫𝐢𝐜𝐢𝐧𝐠 𝐨𝐫 𝐦𝐚𝐫𝐤𝐞𝐭- 𝐟𝐨𝐜𝐮𝐬𝐞𝐝 𝐜𝐥𝐚𝐬𝐬𝐞𝐬 𝐢𝐧
𝐲𝐨𝐮𝐫 𝐦𝐚𝐫𝐤𝐞𝐭 𝐜𝐞𝐧𝐭𝐞𝐫 𝐭𝐡𝐢𝐬 𝐦𝐨𝐧𝐭𝐡
Sharpen your skill set—confidencein pricing starts with your marketknowledge.

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💡𝐏𝐑𝐎 𝐓𝐈𝐏𝐒💡

“You’re not reducingthe price—you’reincreasing the valueperception to matchthe market.”

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𝟑 𝐐𝐮𝐢𝐜𝐤 𝐟𝐚𝐜𝐭𝐬 𝐚𝐛𝐨𝐮𝐭 𝐭𝐨𝐝𝐚𝐲'𝐬 𝐌𝐚𝐫𝐤𝐞𝐭

•“70% of listingsthat go undercontract inunder 14 daysare price within” -Source NAR

•“Overpriced homesreceive 60% fewershowingsin the first 2 weeks”
First impressions = future offers.

•“Most sellers require3+ signs(lack of showings, no offers,long days on market)before agreeingto a price adjustment.”
You must set expectations early!

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“It’s not the market that determines your
success—it's how well you align with it.”

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“In every market,there is an opportunityThe key is not to fear theshift-embrace it,adapt, and lead”

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