Meteorite PR

The rigorous training takes years, starting when they are puppies. We visited Jackson Hole Mountain Resort, in Wyoming, to see what it takes to make one of these special dogs. 📸.baesler

The Arkansas River is ready for summer 🌊


AROA is kicking off the 2026 rafting season with strong momentum, supporting a $50–$60 million economic impact across the Arkansas Valley—and announcing a new partnership with to help share that story.

From family-friendly floats to the thrills of the Royal Gorge, there’s something for everyone on the river this year.

“Our mission has always been to push helmet technology forward,” said Ståle Norman Møller, Co-Founder and Head of Product at Sweet Protection. “Seeing multiple models across our range earn five-star ratings confirms that our approach to design, engineering, and safety, including our advanced 2Vi® technology platform, continues to deliver best-in-class protection for riders.”

Sweet Protection Adds Three New Five-Star Helmets in Latest Virginia Tech Helmet Ratings

Happy Friday from the slopes ❄️⛷️

We are still buzzing from our 9th Annual Outdoor Demo Day at

Not only did we have some of our best pals, we had rad gear ready from:
🔥 Fresh downhill skis from
🏔️ Lightweight backcountry setups from
🪖 Helmets + optics from to keep your noggin and eyes dialed
⛰️ And huge thanks to for hosting us and making it all possible
🎥 .whitehead
🏂

let’s go skiing and call it work!

Continuum: journey through the life of a skier! .equipment.na

Sweet Protection is excited to introduce the new limited edition color way Silver Smoke. Made for tough climbs, intense sprints, and fast descents, the Falconer 2Vi® Mips Helmet blends aero efficiency with advanced impact protection. The limited edition Silver Smoke pairs a cool metallic base with a subtle smoky layer. Limited Edition.

No snow? Still winter vibes ❄️🔥

We’re celebrating the season the best way we know how—by bringing people together.

& in Boulder welcomed the Front Range community for a Winter Open House. It was an easygoing evening with good people, laughs, and real conversations about what’s ahead for the outdoor industry in 2026.

Huge thank you to 🎬 .chase.fountain 🍻

Hello friends attending today and tomorrow! Come swing by .equipment.na

Nordica is continuing to push the evolution of modern freeride skiing with the launch of two new additions to its Unleashed collection: the Unleashed 106 and Unleashed 106 CA.

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Built for skiers who see the mountain as their playground, the new 106mm models slot perfectly between existing Unleashed widths, delivering a versatile, playful platform designed to move fluidly from groomers to trees, powder, and creative lines across all terrain.

When Precision Becomes Art: Nordica Rewrites the Code of Performance with the New Promachine 3

🎿 For more than two years, Nordica has been quietly and relentlessly at work testing, refining, and reimagining what a precision alpine boot can be. The result is the all-new Promachine 3, a boot shaped not only by engineers, but by the collective input of Nordica athletes, the proto team, VIP partners, and key media voices who helped influence every detail along the way. This is not a simple update. It is a ground-up evolution built from the snow up.

Jackson Hole Mountain Resort Unveils Athlete Roster for Annual Kings & Queens of Corbet’s 2026.