Green Spoon

⚡️ CHICAGO, HERE WE COME. ⚡️

Team Green Spoon is bringing the energy, hustle, collaboration, and partnership to the KeHE Summer Show this week.

Follow the floor decals to our aisles and come experience where the conversations, connections, and opportunities shaping the future of natural products will be taking shape.

The Green Sooon Team is dedicated to helping great brands reach more shelves, supporting our retail and distributor partners, and bringing better-for-you products to more consumers across the country.

The energy this team brings is truly something special. We’re proud to stand on the hill as the leading independent natural grocery growth experts dedicated to ONLY natural products! Combining expertise, hustle, and heart to create meaningful impact across the natural products industry.

See you on the show floor!

SalesWithPurpose PeopleAndPlanet BetterFoodSystems RetailPartnerships NaturalBrands ExpertiseHustleHeart CPG TeamGreenSpoon KeHE TeamOnAMission FoodInnovation ImpactDrivenBusiness

THE POWER OF THE SPOON 🥄

There’s something special happening on the show floor this year…

Our team is showing up with heart, hustle, and intention and the results are speaking loud and clear.

From KeHE to UNFI, we are seeing incredible momentum for our brand partners:

✨ Millions in sales
✨ Meaningful buyer conversations
✨ Real traction that extends far beyond the booth

But what matters most isn’t just the numbers…

It’s the partnership.

To our friends at UNFI and KeHE Distributors we have felt the support, the collaboration, and the belief in what we’re building in a very real way this year. And we are so deeply grateful. When distributors and sales teams truly align, it creates something powerful.

This is what CPG magic looks like.

Our Green Spoon team is out there every day with the strongest boots on the ground >>> moving mountains for our partners because we believe this work matters. We believe in our brand partners. And we believe that when the right people come together with a shared purpose, incredible things happen.

And we’re just gearing up for the next round of shows and setting our sights on breaking records: for our brands, for our partners, and for what’s possible on the shelf.

This is the power of alignment.
This is the power of partnership.
This is the power of the spoon. 🥄

Let’s go. 🚀

KeHE showseason naturalfoodgoodpeople bootsontheground PeopleAndPlanet cpg theleadingagency 14years leadingcpg wehavebuiltit privenbrandbuilders proudtobeindependent womanowned

People + Planet First 🌎🥄

This Earth Day, we’re proud to stand behind what defines Green Spoon, a commitment to putting people and planet over profit!

Our mission is simple, but powerful:
to bring cleaner, healthier, more sustainable products to more shelves across the country and to help green up the aisles along the way.

We hustle hard to make that happen. But we don’t stop there.

As a very proud 1% for the Planet member, we believe in walking the walk.

This year, our team will contributed 2,000+ volunteer hours, getting our hands dirty and supporting nonprofits doing critical work to protect and restore our environment. Alongside that, we are donateding hundreds of thousands of dollars to organizations creating real, lasting impact.

These are the 10 incredible nonprofits our team voted to support this year 🌲

• SAVE the BEE
• Ocean Conservancy
• Save the Redwoods League
• The Farmlink Project
• SEA TURTLE CONSERVANCY, INC.
• The Wilderness Society
• Friends of the Boundary Waters Wilderness
• American Bird Conservancy
• National Parks Conservation Association
• Appalachian Trail Conservancy

At Green Spoon, Earth Day is more than a moment, it’s a mindset. It’s also a paid holiday for our team, so our amazing team members can step outside, connect with nature, and take action in their own communities.

We encourage you to do the same. Get outside, support your local environment, and join us in putting people and planet first.

Happy Earth Day 🌎

partner cpg earthday takeaction impact community dogood naturalfoodgoodpeople

IT’S TIME FOR ROUND 2!

After the success of the first Green Spoon Sales / Take Root by Green Spoon x Sprouts Farmers Market Innovation Summit, we’re opening applications again for ROUND 2!

We’re bringing together a small, curated group of standout and innovative brands for a rare opportunity to join us at the Sprouts Farmers Market offices >>> presenting directly to their buying team with full support of our national industry-leading experts behind you for our next INNOVATION SUMMIT!

We’re looking for brands that are:
- bringing a unique and differentiated product offering to the industry
- building with intention and long-term vision
- ready to grow with purpose
- excited to build meaningful and successful partnerships

This isn’t just exposure, it’s true partnership, ex*****on, and the chance to truly TAKE ROOT!

Applications CLOSE at the end of the business day on 4/20!

APPLY HERE!
https://forms.zohopublic.com/greenspoonsales1/form/SproutsInnovationSummit/formperma/VZyQLKEsFHjBdAiy7lcBwrLvSWnMV2ChBrMjyyVFOsQ

If your brand for retail, we want to see it!

On International Women’s Day, we’re proud to recognize the leadership and vision of our founder, Kari Pedriana.

More than 14 years ago, Kari Co-Founded Green Spoon with a simple but powerful belief: that business could be a force for good ::: helping build brands that are better for people, stronger for communities, and protective of the natural world that sustains us all.

What began as a small startup has grown into a national organization of more than 260 team members working together to help mission-driven brands grow across the country.

Green Spoon has the privilege of working alongside many of women-owned businesses and founders, many of whom are shaping the future of the natural products industry through innovation, resilience, and purpose-driven leadership.

Kari believes the future of business will be defined not only by growth, but by empathy, impact, and care. Care for people, care for communities, and care for the Earth.

She believes women in business have an incredibly important role to play in this moment, not just as leaders of companies, but as advocates for people and for the precious natural environment that is under threat.

Under Kari’s leadership, Green Spoon continues to prove that business and impact can go hand in hand. Helping brands grow successfully while supporting communities, championing environmental initiatives, and building a culture rooted in expertise, collaboration, community, and heart.

More than ever, Kari believes the voices of women are needed in the world.

And today, on International Women’s Day, we celebrate women founders, leaders, innovators, and advocates who are helping shape a more compassionate, sustainable, and purpose-driven future.

The Green Spoon + 1% for the Planet Impact Market is where the future of conscious business comes together.

This week at Expo West, we’re proud to partner with 1% for the Planet to create a space that brings together innovative leaders, forward-thinking brands, and changemakers across the natural products industry. Together, we are proving that growth and impact go hand in hand.

At Green Spoon, we believe business has the power to create a positive impact on people, communities, and the planet. For more than a decade, we’ve helped build many of the biggest and brightest brands in CPG and we believe the next era will be led by companies that are as committed to impact as they are to growth.

With a team of more than 260 passionate experts across the country, we deliver best-in-class support from national field ex*****on to strategic key account leadership, and industry-leading data, insights, support, and technology. But what truly sets us apart is our heart, hustle, and commitment to doing things differently.

We invite founders, brand leaders, and industry partners to stop by the Impact Market and discover how partnering with Green Spoon and 1% for the Planet can help scale your business while deepening your impact. If you care about where this industry is going and want to be part of shaping it, we would love to meet you.

📍 Anaheim Convention CenterNorth Hall, Second FloorJust before the sky bridgeMarch 3–6

Let’s build a future where conscious business leads the way!

Yesterday, our team hosted our first-ever Innovation Summit with Sprouts Farmers Market and we’re grateful + energized!

Through Take Root by Green Spoon Sales, we brought together an incredible group of emerging, next-generation brands and created space for meaningful connection, discovery, and partnership.

A huge thank you to Sprouts Farmers Market for being a retailer that genuinely champions innovation and makes room on shelf, and in the industry, for brands that are better for people, the planet, and the future of food.

And to our Green Spoon Sales team: you are the heartbeat of everything we do. The ex*****on, the energy, the care… it was inspiring to witness!

At Green Spoon, we’re proud to have been leading the reimagination of what a national sales agency can be over the past 14 years, supporting brands holistically from early-stage founders to industry leaders with strategy, retail expertise, field excellence, and community-driven impact.

With 265 team members and growing, we are committed to supporting standout CPG brands of all sizes and strengthening the communities we’re part of along the way.

We’re excited to host future Innovation Summits with our partners and keep pushing the industry forward…together. 💚

A huge thank you to and to the hundreds of amazing non-profits that our team had the opportunity to volunteer with accross the country this year! We are beyond proud of not only what the team is accomplishing at the highest level in our industry…bringing thousands of natural product items to grocery shelves…but the impact they are making to protect our most precious asset >> Mother Earth! With nearly 2000 volunteer hours to date this year and hundreds of thousands of dollars donated to environmental partners, we are a team that doesn’t just talk, we take action. We are here to make a positive impact on the world around us and we are just getting started! ✨💚🤘🏻

Summer Essentials Exclusive Innovation Summit with Green Spoon + Sprouts!

Applications Now Open!

We’re fired up to announce an exclusive opportunity for innovative brands to get in front of Sprouts Farmers Market buyers at our upcoming Take Root by Green Spoon Innovation Summit in Phoenix!

Join forces with the leading national natural products sales agency and Sprouts for a rare chance to present your products that redefine the summer experience in Beverages, Condiments, shelf-stable Frozen Treats, and other summer focused categories!

We are looking for the most exciting, innovative, natural products for this exclusive opportunity. Our strategic, knowledgeable, industry leading experts will be hands on with those selected and support you from start to finish for this exciting event.

We will be selecting a very limited number of applicants to join our team for this summit in January!

🔥Will You Be the Next Brand Rocking the Shelves at Sprouts?

Apply Now!

Deadline Dec 15th!

For general questions and the application to apply for this opportunity please email

>> [email protected]