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Thinking aloud on all things PR, social media and brand storytelling. Behind the scenes from the @Fl Put simply, we’re a true extension of your team.
We Tell It Like It Is
What’s the difference between hiring a PR agency and partnering with LPP? We’ll provide the strategy and creative ideas you need without any handholding from you. You can’t be a true business partner if you’re just taking orders. With more than 30 years of experience in healthcare and technology communications, we have a rock-solid foundation of knowledge and expertise. We’r
07/26/2018
Reputation building and fact-based storytelling are are the core of PR. But not everyone sees it that way. Melissa Zipin, Managing Director at LPP, is quoted in this PR News piece on the importance of ethics in PR.
Three Ethical Lessons From PR Pros Also gaining media coverage are stories about firms that charge high fees to organizations with bad reputations, brand communicators who apparently routinely ignore press inquiries and contributors who submit thought-leader articles to publications without disclosing that the brands they mention in....
05/29/2018
It takes a village to make a reality. The value of partner networks to make the connected future a reality is undeniable.
The World of IoT in Two Days | LPP It takes a village. The future of IoT will require a strong ecosystem, featuring a network of partners to achieve value and make an impact.
05/23/2018
AI exists, but do clinicians actually care? Thoughts following the World Medical Innovation Forum. http://bit.ly/2s1uhDh
04/11/2018
All eyes are on right now. Cheat sheets aside, here's what the communications strategy needs next.
Facebook’s $50 Billion Silence - CommPRO.biz Going forward, Facebook will need to be open with what information they can provide and avoid another costly “$50 billion” silence.
04/04/2018
Were you not included in a piece you should have been in? We know how to get your thought leaders quality coverage. Avoid this .
03/21/2018
What a difference a year makes. Christine Simeone discusses how much United Airlines has learned since last year - and what they should do next to help their reputation in this CommPRO.biz piece.
United Airlines: What a Difference a Year Makes - CommPRO.biz In the case of United Airlines, comparing its handling of the recent incident when a passenger’s dog died...
03/20/2018
Ah, in . A balmy 22 degrees.
03/16/2018
It's and we'd be remiss to call out how important is for . Plus, who doesn't like the occasional nap?
01/30/2018
What's really exciting at ? The tech behind the tech.
Top Tech Trends at CES – Exploring the B2B Story | LPP At CES, three trends stood out for us: AI, robotics and smart cities. But it’s the tech behind the tech that we expect to tell the best story.
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