Mazza Creative Direction

This was my softest yet hardest design projects. This was a Messenger style bag case, that holds 5 crystal wine chalices. The reason why we needed a Messenger style bag was because most of the sales reps drive Vespa motor scooters and mopeds in Europe which meant they needed to keep their hands free. The most important thing was that the chalices required protection under impact. This bag has 24 layers of felt that flex under impact like a shock absorber protecting the crystal ware. I learned so much about protecting crystal ware and felt. Thanks for the great pic Luca and Licia Cappelli. Visit my web to see my portfolio blogs and videos at williammazza.com

If you visit my web williammazza.com, you can see some of my Backstage videos!

Last week at Lasell University my iMAZZiNATiON creative thinking method knocked the socks off the Profs! It was a great 2 hour workshop and I was amazed at the results! My innovative and revolutionary approach to mindful creative thinking has been taught to over 1000 students and instructors. iMAZZiNATiON is a simple, active, and tangible strategy which allows its users to develop original ideas in a short time period. At the European Institute of Design in Rome, The iMAZZiNATiON © Method has been applied to students of all disciplines to assist them in creating concepts and original designs, branding campaigns, product design, fashion design, and food design. This method also helps instructors to help students spark their imagination and implement their ideas. This spring and summer 4 more of my creative thinking methods will be coming to Lasell University Professional & Graduate Studies . https://www.lasell.edu/graduate.../professional-studies.html

Visit my renovated Web at williammazza.com. All kinds of adventure on the way.Feel free to contact me if you have in mind creating design, lifestyle shoots, packaging, advertising, unconventional creative marketing concepts, or educational programs. Hope to create something special for you or your company.

That's right! You can become an outstanding creative thinker when you study my Creative Thinking Method iMAZZiNATiON at The Think Academy, which is an International mobile online creative thinking academy that specializes in cutting-edge Critical Thinking, Creative Thinking Methodologies,Learning processes, Visual awareness, Observation and PolySensory approaches for Students, Professionals and Corporate training. The Think Academy does not follow a traditional pedagogy, rather a unique way of teaching based on my theory of distraction.
Our mission is to train the analytical thinker into becoming a creative thinker, or someone that thinks they are not creative, , into a super creative thinker!
We have partners in Mexico and Norway and USA. We are opening with partners in other countries as well such as Italy, USA, China and coming soon in Egypt, Africa and India.
For information about new openings and courses and partnerships write [email protected]

Lasell University hosts the THINK Academy courses! Five creative thinking courses starting this January 21st and22nd. The Think Academy is an International creative thinking academy that specializes in cutting-edge Critical Thinking, Creative Thinking Methodologies,Learning processes, Visual awareness, Observation and Polysensory approaches for Students, Professionals and Corporate training. The Think Academy does not follow a traditional pedagogy, rather a unique way of teaching based on William Mazza's theory of distraction.
Our mission is to train the analytical thinker into becoming a creative thinker, or someone that is not creative, rather who thinks they are not creative, into a super creative thinker!
Come and sign up at Lasell University Graduate and Professional studies for iMAZZiNATiON, a revolutionary creative thinking workshop! https://www.lasell.edu/.../imazzination-creative-thinking...

What a fun competition! Thanks Chepe Chepe for the invite!!!

Lasell University hosts the THINK Academy and offers 5 creative thinking courses starting this January. The Think Academy is an International mobile online creative thinking academy that specializes in cutting-edge Critical Thinking, Creative Thinking Methodologies,Learning processes, Visual awareness, Observation and Polysensory approaches for Students, Professionals and Corporate training. The Think Academy does not follow a traditional pedagogy, rather a unique way of teaching based on my theory of distraction.
Our mission is to train the analytical thinker into becoming a creative thinker, or someone that is not creative, rather who thinks they are not creative, into a super creative thinker!
For information about the courses and workshops offered click this link below, scroll down under creative thinking, review and sign up! Hope to see you in class! https://www.lasell.edu/.../professional-studies-program.html

https://www.lasell.edu/graduate-studies/professional-studies-program.html
Click on the link above and scroll down to CREATIVE THINKING to see my 5 courses offered at Lasell University this January! The Monogo Method is a revolutionary Branding workshop offered Jan 13th. Learn the art of corporate branding! Hope to see you there!!!