SHIFT Communications

We love hosting PR students and honestly get just as much out of these conversations as they do.

Our most recent visit was a group from , who came in curious and thoughtful.

Their questions went beyond how to land your first job. With discussion on AI reshaping PR, the evolution of influencer relations and modern media relations, it was clear the were tuned in to (and preparing for) the fact that PR is changing, fundamentally.

Thanks for the visit, Suffolk! It’s an interesting time to be entering the field, and we were glad to reflect on that with you all.

/𝗼𝗻 𝗹𝗼𝗰𝗮𝘁𝗶𝗼𝗻 at TD Garden, deepening McDonald’s community connections at Noche Latina Night.

We supported , presenting partner of the event, in hosting a group from local leadership development org Sociedad Latina for a panel discussion feat. Celtics + McDonalds Latinx leaders (incl. owner/operator George Gomez).

The group also enjoyed a Celtics HQ tour, McDonald’s food spread and surprise visit with swag bags from Grimace.

Then we shifted to a content shoot for future promotions and game-time activations (concourse tabling, fan photos, an on-court McDonald’s fry toss and more).

All in a day’s work!

consumer public relations | consumer PR agencies | B2C PR agencies

AI search visibility is having a moment, and communicators are right in the middle of it.

This week, our team member Lisa joined a fantastic panel to talk about how AI search is changing PR. It was great to be part of such a timely conversation with so many smart perspectives in the room.

The panel made clear: PR is now about more than visibility. It is about shaping the information ecosystem that influences how people *and* machines discover, evaluate and talk about brands. That means:

• deeper insights, sharper targeting
• positioning clarity across your full digital PR footprint
• treating AI engines as a new media/measurement channel

Thanks for having us. We’re excited to keep helping clients navigate this and everything else that comes next.

2025 delivered and we are ready for 2026!

From closer-knit offices to fun & impactful client events to helping drive GenAI adoption at our agency, the year was filled with great experiences, accomplishments, memories and of course plenty of surprises.

We hope you had equally gratifying moments and wish you the same in the new year.

Feeling thankful to help bring so many deserving, fun, inspiring narratives to market, from clients old and new.

Here’s a fun look at a few brands we added this year, with more to share soon about some we’ll be working with from exciting corners of tech and AI.

(added PR to AOR work) (added representation of 5 new states) & Ease.io & Natural Pet Food Group

SHIFT life lately: enjoying some merriment — coast to coast — with teammates and clients, while staying focused on finishing the year off strong on all of our programs and delivering on our brand promise of turning communications into a true performance lever. 📈