Goodwin Consulting

This week on Tara’s Take, we’re tackling one of the most important tools in crisis communication: the holding statement.

In a crisis, silence is not an option. A holding statement gives leaders a way to
acknowledge the situation, calm stakeholders, and protect their reputation,
all before the full story unfolds.

Tara shares why every CEO, brand, and organization needs one in their back
pocket, and how being prepared can make
all the difference when seconds and minutes matter.

Over the years, our team has encountered a lot of misconceptions about how PR works and why it’s necessary.

In PR Myths 101, we’re taking you back to class, where we replace those misconceptions with facts about the industry.

Today, we’re tackling a big one: “You don’t need PR until there’s a crisis.” Why is this myth so common and so risky?

Hannah Kunze breaks it down, explaining why proactive PR builds trust, strengthens your reputation, and prepares your brand long before a crisis hits.

Welcome back to The Crisis Files with Tara, where we break down real-life PR
crises and show how they could have been handled differently.

This week, Tara examines the Boar’s Head scandal, a crisis that spiraled
because leadership failed to control the narrative, ignored warnings, had no
internal plan, and had a generic public response.

Tara explains what leaders should do to take ownership early, regain control, and
prevent their silence from becoming the headline.

Over the years, our team has encountered a lot of misconceptions about how PR works and why it’s necessary.

In PR Myths 101, we’re taking you back to class - where we’ll replace those misconceptions with facts about the industry.

Today, we learn about the back-end of pitching. Why don’t PR professionals jump immediately into pitching after engaging with a client? What goes into developing a pitch - beyond simply putting words on the page? And why is it so important to make sure the message lands on the very first touch? Our own Hannah Kunze breaks it down.

Welcome to The Crisis Files: a new Goodwin Consulting mini-series where we take a look at real life crises and discuss what happened and how they were handled.

On July 13, 2024, news of the assassination attempt on former President Trump broke while Tara was co-hosting a client event for military members.

In this week’s video, we discuss how to effectively convey bad news to a large group of stakeholders.