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Swirl is a marketing technology company that is harnessing the power of mobile presence to enable ret
Swirl’s Mobile Presence Management and Marketing Platform is the retail industry’s most advanced platform for in-store digital marketing. By leveraging the power of mobile presence, Swirl is helping retailers take advantage of their most powerful marketing asset – the retail store. The Swirl platform allows retailers to take advantage of digital location signals including GPS, WiFi and Bluetooth b
06/20/2018
Retail IoT industry predicted to grow to $94 billion by 2025.
Big expansions set for retail IoT technology According to a new report, the Internet of Things for retail is set to get much bigger than in other industries. The report suggests sales in related technologies for the sector will rise to $94 billion by 2025.
06/19/2018
Walmart to debut high-tech Sam's Club format, including Scan & Go
Walmart to debut high-tech Sam's Club format The membership club's latest store includes a Scan & Go self-checkout and other tech capabilities, showing Walmart's willingness to innovate everywhere.
06/13/2018
How to enhance consumer profiles with public location data from social media posts
Enhancing Customer Insights with Public Location Data Social media can help you better map the customer journey.
06/11/2018
Swirl and Adobe Integrate for unified omnichannel analytics.
Swirl and Adobe Integrate for Unified Omnichannel Analytics | Swirl Swirl and Adobe Integrate for Unified Omnichannel Analytics
06/07/2018
To execute experiential retail well, physical stores must be woven into retail attribution models.
Exclusive Q&A: ‘Experience Is The Way Forward In Retail Stores’ - Retail TouchPoints You won’t find two more passionate advocates for experiential retail than Laura Davis-Taylor and Ed King, the co-founders of The HighStreet Collective...
06/07/2018
7 ways Walmart is innovating with technology
7 ways Walmart is innovating with technology From new mobile apps for both customers and employees to robots on the store floor, Walmart is using tech to best the competition.
06/04/2018
Walmart discusses future of retail at shareholder's meeting.
As shareholder meeting ends, Walmart ponders retail's future "We're moving faster than ever before and moving fast has never been more important," Marc Lore, head of Walmart e-commerce, told a crowd of 14,000 associates on Friday.
05/31/2018
82% of marketers plan to increase their use of location data in the next 2 years to increase understanding of how consumers interact with businesses.
Study: 82% of marketers plan to boost use of location data More than half of marketers want to see how offline and online promotions work together, 451 Research and Cuebiq found.
05/30/2018
Best Buy is adding shopper services to improve the consumer journey and build deeper customer relationships.
Best Buy Subscribes to Shopper Services, Should You? Best Buy is focusing on adding "services initiatives" to not only sell more product, but ease the shopper journey and build deeper customer relationships. What does this mean for retailers and should you be stepping up your shopper services?
"If you're not fully leveraging the value of retail locations you’re not employing a true data driven marketing strategy."
Once Feared Obsolete, Physical Retail Stores Are Key To Omnichannel Revenue | AdExchanger "Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joe Apprendi, general partner at Revel Partners. In the world of retail, brick and mortar still dominates. Yet trouble is clearly lurking an...
05/24/2018
Indoor mobile location enhances in-store discovery:
How to Use Indoor Mobile Location to Enhance In-Store Discovery | Swirl How to Use Indoor Mobile Location to Enhance In-Store Discovery
Shopper Marketing Undergoes a Digital Evolution https://hubs.ly/H0cdvYc0
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