Liberty Concepts

Wishing you Happy Holidays and a Joyful New Year from the Liberty Concepts Team.

Overwhelmed by AI generated content and posts carefully polished to maximize the algorithm, audiences are craving connection. Authenticity is slated to be 2026’s biggest marketing trend, and our newest blog post gives you a crash course on how personality can transform your brand voice: https://libertyconcepts.com/the-rise-of-authenticity-in-social-media/

Happy Thanksgiving from the Liberty Concepts Team 🦃🍂

On November 11th, we honor those who have served. Liberty Concepts is proud to partner with organizations like Home Base with the mission of giving back to our nation’s heroes.

Today we honor the history, culture, and resilience of Indigenous Americans across the country. With over 570 federally recognized tribes and 167 languages, Indigenous Americans are an integral part of the fabric of America and have made numerous contributions to American culture.

Photo Credit: Brianna Juneau via KRTV

As new data technologies emerge and access to consumer data quickly shifts, marketers are thinking of new ways to optimize SEO and audience targeting. In a new article from Marketing Tech News, Muhammad Sulhusni looks at how marketers are keeping up in the ever evolving world of targeting.

Read the full article here: https://www.marketingtechnews.net/news/why-marketers-are-rethinking-seo-ad-buying-and-data-use/

Today we honor and remember those lost on September 11, 2001.

With the depreciation of cookies, the race is on to create new strategies to reach your desired audience. A new article from Marketing Drive explores how WPP Media's Open Intelligence utilizes Media Mixed Modeling as a new solution.

Read the full article here: https://www.marketingdive.com/news/wpp-media-launches-ai-driven-tool-to-push-beyond-id-based-targeting/749867/

"so what do you do for work?"

Happy 4th of July from Liberty Concepts!

On June 19, 1865, news that slavery had been abolished in the United States finally reached the last enslaved African Americans in Galveston, Texas. Today we commemorate the emancipation of African Americans in the United States and celebrate the strength, resilience, and contributions of the Black community.

There's plenty of quirks to working in Marketing. Anyone get a bingo?