Black Math

We're moving on! 👋 This page is going dark, but we're very much alive and weird elsewhere:

🌐 www.blackmath.com
📸 https://www.instagram.com/blackmathtv
💼 https://www.linkedin.com/company/blackmath

(Sorry dad Bill Sahlman)

Black Math Black Math is a design & technology studio. Our work in Identity, Content, and Creative Technology always starts with art.

Black Math is all grown up, but not shaking the weird 🤖

Here’s a closer look at the refreshed Black Math brand system, built to move, flex and scale with the way we work today.

At the center is the Computer: our kinetic logo designed to adapt and evolve as a reflection of the artists who shape it. Each form represents a skill, a discipline, a perspective inside the studio. It’s endlessly configurable, just like us.

We paired it with a typeface from .pangram that feels confident but quirky in the right way.

Our rebrand is a direct expression of what it means for us to start with art. Rather than over-explaining who we are, we focused on building a system that felt unmistakably Black Math. It required walking a fine line: allowing the brand to grow up as we have, without losing the distinct style, flavor, and weirdness that define us.

Shout out to to all the amazing 🥕’s and friends of 🥕’s who made this happen.

See it all come together on our new site. Link in bio.

When Hammer Creative approached us about a video announcing a “major collab between a beloved heavy metal band and popular card game”… we were. Locked. In.

& once we learned it was Iron x … we screamed, dusted off the ol’ leather pants from high school, queued up a playlist, and got to work 🔥 🤘

Check out what we’ve got!

Creative Direction:
Producer:
Art Direction:

Full case study & credits at the link in bio.

One size fits all (octopuses)

Found on Basecamp. Don’t ask questions.

✏️🍕🧠

SOMETHIN’ JUICY🧃hitting your inboxes tomorrow — sign up for our newsletter at the link in bio! We only send like 1 thing a year we promise. (Even when we try really hard to do better)

🍋 by .motion

🖤

May you have a good time
All of the time

RIP 🪦 Lumpy World & Paul the Rolling Meatball. Your lumpy spirit lives on in our hearts ❤️

(Lumpy.world domain now for sale, taking bids or trades in the comments) 💀

🧙‍♀️ 🧪 💨 ✌️ 🌈