Teikametrics

🚨 TOMORROW 🚨

Our newest webinar goes live:

The Compounding Catalog: Optimize Listings for Better Rank, Ad Efficiency, and Alexa for Shopping

Join us at 3pm, June 17 to learn:

✅ Why organic, paid, and AI-mediated discovery all hinge on the same product content.

✅ How incomplete attributes quietly cap the queries your products can rank for.

✅ Why a weak detail page inflates ACOS and wastes ad spend you've already committed.

✅ What the Alexa Readiness Score measures, and what AI shopping assistants (Alexa fro Shopping) actually reward.

✅ How to find and fix content gaps across a whole catalog with ARI Catalog, not listing by listing.

And so much more

Register now to claim your spot for tomorrow: https://hubs.ly/Q04k9dLq0

TikTok is creating demand for your brand. The problem is, most brands can't see where that demand actually lands.

It rarely lands where you'd expect. TikTok isn't a clean, last-click channel like Amazon — it builds demand earlier in the journey, and that demand often converts somewhere else entirely. For a lot of brands, that "somewhere else" is Amazon, where it's invisible in TikTok reporting.

But here's the thing: even if you're already investing in TikTok and seeing signals, you're probably stuck trying to explain it to finance in a framework that was built for last-click attribution.

That gap has a name: the TikTok Halo effect.

We're breaking it down live on July 9 — what the Halo effect is, why it's so hard to measure, and how to start proving what TikTok is really doing for your business.

July 9 · 12:00 PM ET · Free to attend

Save your seat → https://hubs.ly/Q04lqCD50

Three SKUs were quietly dragging on the catalog. Then they were segmented out — and grew 160%, 216%, and 414%.

A wholesale auto parts brand had three child ASINs (larger pack sizes) that couldn't gain traction. Lost in broader campaigns, they had no visibility, no clicks, no momentum.

Using ARI Ads, each underperforming ASIN got its own SMART campaign — Auto and Manual, set to the "Grow" objective — to push impressions and search placement at the individual product level.

The result, all within ACOS and TACOS targets:
→ ASIN 1: +216% top-line sales
→ ASIN 2: +414% top-line sales
→ ASIN 3: +160% top-line sales

The takeaway: underperforming SKUs rarely need a bigger budget. They need their own lane. Catch-all campaigns hide them. Segmentation lets them compete.

📖 Read the full case study: https://hubs.ly/Q04dX5Xb0

🔍 Wondering which of your SKUs are sitting on untapped growth? Grab a free Opportunity Assessment with our team: https://hubs.ly/Q04dW_Vy0

Your ACOS problem might not be a bidding problem.

You pay for the click. Your content converts it. So when the detail page behind an ASIN is thin or misaligned with the keywords you bid on:

→ Conversions stall while spend keeps flowing
→ Cost per acquisition climbs across every campaign on that ASIN
→ You scale budget on a page that was leaking the whole time

And that's just the paid surface. The same weak content caps the organic queries you can rank for — and leaves you invisible to the AI assistants starting to shape discovery.

The fix is shared. One content upgrade improves the return on every dollar already running behind the listing — and lifts organic and AI visibility at the same time.

That's the webinar. June 17, with Alasdair McLean-Foreman and Ryan Goldstein.

June 17 · 3:00 PM ET · Live Q&A

Register → https://hubs.ly/Q04k8rZ00

Here's the mistake most Walmart sellers make:

They optimize listings and ads in silos.

Then they wonder why ads won't scale. Why conversion rates plateau. Why inventory sits.

The truth?

Listings and ads aren't separate problems. They're one system.

High-quality listings fuel ads. Ads amplify listings. When these two work together, that's when real growth happens.

On June 24th at 12pm ET, join Teikametrics and Walmart Connect to see how leading sellers think about this differently—and how our new Artificial Retail Intelligence (ARI) layer connects catalog optimization, advertising, and inventory insights into one continuously optimized performance loop.

If you're selling on Walmart Marketplace, this one's worth your time.

🔗 Register here: https://hubs.ly/Q04jzH0x0

Speakers: Daryk Pengelly, SVP of Strategy & Business Development, Teikametrics

Zachary Hekker, Senior Partner Technology Partnerships, Walmart Connect

Right now, most brands run content optimization as three separate jobs.

One team for organic rank, another for ad efficiency, and one (if any) for AI shopping assistants.

Here's the thing: all three read the same product detail page.

📍 In our newest webinar on Wednesday, June 17 at 3:00 PM ET, we’re showing you how to optimize your listings to improve organic rank, ad efficiency, and AI discovery with ARI Catalog.

Join CEO & Founder Alasdair McLean-Foreman and Senior Product Manager Ryan Goldstein, to learn:

✅ Why organic, paid, and AI discovery all hinge on the same content
✅ How incomplete attributes cap the queries you can rank for
✅ Why a weak detail page is what's really inflating your ACOS
✅ What the Alexa Readiness Score measures — and what AI assistants reward
✅ How ARI Catalog finds and fixes content gaps across your whole catalog

Register now → https://hubs.ly/Q04k0rqf0