Waverider Communications

Have a happy and safe Memorial Day Weekend.

Memorial Day Email from Waverider Communications, LLC Enjoy a Happy and Safe Memorial Day Weekend! waveridercomm.com 617-8502529 Waverider Communications LLC | 867 Boylston Street 5th Floor | Boston, MA 02116 US U

"The Chinese symbol for crisis is composed of two elements: one signifies danger and the other opportunity." This quote, around since the 1930's has stood the test of time because it is true. It has been interesting to watch the events in the banking industry this past week through the lens of Marketing. Many banks immediately used email campaigns and other forms of digital media to quickly assure their customers and non-customers (possible future customers?) alike that their institutions were sound. A tip of the cap to their marketing teams who took the opportunity to "Make lemonade out of lemons".

Our new blog explores the value of fundamentals in a changing business world.

Fundamentals This is one of my favorite commercials of all time. The title is simply “Speech”. It was produced in 1990, but three decades later it still rings true. Substitute ‘fax’ with ‘text’ or ‘email’ and the message is as loud and clear now as it was then. The world is different now. We are ...

What time is it? It's new blog time! Check out our latest:

Don't Call the Baby Ugly Many years ago, I started my advertising sales career selling Yellow Pages Advertising. While it was a long time ago, it was not the Bedrock Yellow Pages. One story I will never forget from that time was one of my colleagues made a sales call to a business that at the time had a half-page ad in the....

If you want to stand out, you need to personalize your marketing – and that means personalized content, products, emails and more.

Consider these personalization stats:

63% of consumers are highly annoyed with generic advertising blasts

80% say they are more likely to do business with a company if it offers personalized experiences

90% claim they find personalization appealing

We have a new blog, hot off the keyboard!

What Do You Want Them to Remember? A few years ago, I had a networking contact. When I first met him, I made an off-handed comment that I had the ability to write press releases. From that moment until he moved to another part of the country, every time we were at a networking event, he would introduce me as being in Public Relations...

Check our latest blog!

Merchandising I belong to a business networking group and at a recent meeting one of our members mentioned that while business had been good, he was frequently being asked for advice, but there was no way to monetize the time he had given them. This made me think. When I sold television advertising, if we had an....