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With new reports from both Forrester and Altimeter on the challenges of digital transformation, consider what this means for the role you play in your company’s path to digital. Here’s a great read to help:

Why marketers need to help manage digital transformations - MarTech Today Two new reports -- from Forrester and Altimeter -- show the organizational challenges to becoming digital.

The top digital agency concern for 2019 is client in-housing. Here's an interesting read on what some agency exec's think and how they plan to deal with it:

Why clients in-house and what agencies can (and can't) do about it - MarTech Today Clients moving services in-house isn't a new challenge, but our survey found it tops the list of digital agency concerns.

Kicking off the workweek with an interesting read on developing marketing tech. As Walgreens begins pilot testing for smart digital cooler doors in the U.S., the in-store consumer experience could shift to a more dynamic and personalized one:

Walgreens Tests Digital Cooler Doors With Cameras to Target You With Ads The refrigerator and freezer doors act as a digital merchandising platform that depicts the food and drinks inside in their best light, but also as an in-store billboard that can serve ads to consumers who approach, based on variables such as the approximate age the technology believes they are, the...

As the use of Facebook Stories grows, many businesses are considering its worth as part of their overall digital marketing process. The new CTA stickers being tested for Stories on the platform may change that!

Facebook Adds New CTA Stickers for Page Stories Facebook's added a new set of CTA stickers for Page-originated Stories, providing another incentive for businesses to try Stories out.

Thanks to our partners for all of the goodies and well wishes! We hope everyone had a relaxing holiday and are looking forward to another great year with our wonderful clients, partners and friends!

We had a great time visiting the BCBSMA booth this week at the ! What a unique and engaging way to connect with the inspiring community of women in attendance

Another successful HATCH family Thanksgiving celebration in the books! Wishing everyone joy as we head into the holiday season!

The viral response to a prank by two Texas college students has lead McDonald's to embrace their message about diversity, and invite them to be part of a future marketing campaign.

McDonald's will feature students behind diversity prank in its marketing Two Filipino Americans who hung a poster in a Texas location after noticing a lack of diversity in the restaurant's images each received $25,000 and offers to be in an upcoming campaign. 

The digital duopoly of Google and Facebook may not be going anywhere for a while, but Amazon is gaining ground.

Amazon now 3rd-biggest digital ad seller in US - Marketing Land Amazon is still far behind Google and Facebook, but its advertising business is expected to keep skyrocketing.

Metrics are a critical component to any social media presence, but it can often be difficult to determine just which ones matter most. Here's a quick look at 5 key metrics for social success.

5 Metrics to Monitor for Social Media Success What are the key metrics you need to track in social media marketing? While there's no universal answer, contributor Lucy Rendler-Kaplan provides her insights in this post.

LinkedIn has been pushing out a lot of updates lately, offering a much more robust experience for brands, advertisers, and individual professionals. A recent update to LinkedIn Groups adds support for rich media, notifications, and mobile management; while also removing features that some felt enabled spam and diminished the appeal of Groups.

LinkedIn Launches 'New LinkedIn Groups Experience' LinkedIn is rolling out its new Groups experience, which aims to re-ignite the platform's once vibrant groups offering.