MarketMuse

Creating an in-depth pillar blog is no easy feat, yet content marketers know these long-form pieces are a key component of an overall search strategy.

How To Create the Best Pillar Blog Post From Start To Finish Creating an in-depth pillar blog is no easy feat, yet content marketers know these long-form pieces are a key component of an overall search strategy.

A look at these two Google's Helpful Content and Product Review updates, what they mean and why they can't be reverse-engineered.

HCU and PRU - These Recent Google Search Updates Can't Be Gamed A look at these two Google's Helpful Content and Product Review updates, what they mean and why they can't be reverse-engineered.

There’s More to Content Efficiency Than Content Cost https://bit.ly/3FERFgD One of the biggest mistakes marketers make is only considering the page level and neglecting to look at the whole. You have to analyze at the page level as well as site section, or topic level.

There’s More to Content Efficiency Than Content Cost Most content marketers only consider the cost to produce the content without taking any performance results into account. You need to know both.

There’s More to Content Efficiency Than Content Cost https://bit.ly/3FERFgD Sadly, most teams don't factor performance into their calculation of content efficiency. Even worse, they don't know how the content they choose to create actually leads to success.

There’s More to Content Efficiency Than Content Cost Most content marketers only consider the cost to produce the content without taking any performance results into account. You need to know both.

Why Copying Your SEO Idols Is a Recipe for Disaster https://bit.ly/3Ca76Ki If your content team is banking on copying the top three SERP results and just doing what they're doing, be aware there's too much risk that it ends in disaster.

Why Copying Your SEO Idols Is a Recipe for Disaster Large companies can get away with a lot more for a number of reasons. Copying what they do can destroy smaller businesses.

Why Copying Your SEO Idols Is a Recipe for Disaster https://bit.ly/3Ca76Ki Are your SEO idols good to look at and try to learn from what's working? Yes, but it doesn't mean that's what you should do. Maybe they're doing something that they're getting away with that you can't. Copying that may, in fact, lead to something as terrible as being penalized.

Why Copying Your SEO Idols Is a Recipe for Disaster Large companies can get away with a lot more for a number of reasons. Copying what they do can destroy smaller businesses.

Want to jumpstart 🚀 your ? Take a look at our guide for a process that's guaranteed to produce expert-level content every time: https://bit.ly/3SVP3PU

The Ultimate Guide to Content Strategy - MarketMuse There's so much information out there about how to build a content strategy.

Existing pages are a wonderful starting point to updating and creating content, even if you're starting something brand new.

What Should I Write About? Existing pages are a wonderful starting point to updating and creating content, even if you're starting something brand new.

Tracking changes in traffic and value for both topics and pages can be easily accomplished using these four Saved Views.

Which Pages/Topics Have Movement? Tracking changes in traffic and value for both topics and pages can be easily accomplished using these four Saved Views.