Naomi Rotstein LLC

Creating a profitable online fitness course WILL change your life

But you gotta understand that it will NOT happen overnight

I know you’re googling ‘how to create passive income’ and ‘tips for viral reels’ or ‘make money from an online membership’

And you’re STILL here, googling new strategies 2 years later, spending 3 hours in Canva working on a ‘viral carousel post’

So in the SMALL amounts of time you have between clients - you’re stuck on Google or scrolling IG to find the ‘thing’ that will make you successful

There are NO shortcuts - my clients have been working on their businesses for YEARS and the first thing they did?

START. Literally invest in themselves and START.

What you NEED to hear: Whether you’re starting your very first course, thinking about a pivot, or starting *over* again after hitting a roadblock

IT IS NEVER TOO LATE.

There is always space for you and space for you to help a HANDFUL of the 7 billion people in this world.

First step? DOWNLOAD THIS 🚨 FREEEEEE RESOURCE: 25 profitable course topic ideas for the fitness and nutrition professional. You won’t regret it !!!

🎉 HERE'S WHAT YOU'RE GETTING INSIDE:

✅ HOW to find a profitable course topic (key questions to asl when generating your course topic idea)
✅ 10 examples of online fitness course topic ideas
✅ 10 examples of online nutrition course topic ideas
✅ 5 examples from my clients who have created successful courses so you can see REAL success!

25 profitable course ideas for fitness & nutrition professionals 25 profitable course topic ideas for fitness and nutrition professionals

A new home

After MUCH deep thought, and months processing, I am ecstatic about my new home on Instagram that you see here

Some of you have been here since literal day 1 in 2009 when I started my blog, 1FITFOODIE.

I’ve been using the internet to build, connect and share for 13 YEARS with one intention- to build a loyal COMMUNITY

I never made a dime from my blog.

I got on board with Instagram in 2010-ish, and found a brand NEW way to connect, grow and help people

Over the following years, I kept sharing, personal training full time, nutrition coaching ,and taking you along for the ride in its entirety.

When I started my own business in 2018- I had no idea that this decision would lead me to become DEEPLY passionate about helping other fitness professionals use the power of the internet to grow their business and free up time to ease the never ending burnout, I too experienced

I believe passionately in HUMAN CONNECTION; using your brand, superpowers & unique self to be that emotional magnet your clients are drawn to

It’s time for my account to morph, just as I have in my business

Its been a time of reflection, growth, discomfort and a rebirth of sorts, which is the most beautiful of it all.

Change IS uncomfortable. Its why people don’t make the moves they know they need because its ‘work’ and fear of what others will think

I am multi passionate - I love personal training and I love mentoring. I am an expert in BOTH and I want my new account to reflect motivation, boldness, growth and inspire you to take action in SOME capacity

It’s a clean, fresh start, connecting with YOU. Whether you’ve worked with me or not, you are a part of my WHY

I am not at all scared of starting with ZERO followers, because I know that followers are not a business & I know how to use social media to grow personally and professionally

With over 13 years of experience as a fit pro, I’ve done and seen it all.

As a fit pro, you can go hire anyone to grow your business…but its in your best interest to hire someone who lives and breathes entrepreneurship & fitness.

Come visit my new home 👉🏼👉🏼

You’re missing the most important part of communication when you’re writing your message…

CONTEXT

Because the truth is…no one *really* cares unless it matters to them

Talking AT your clients and telling them something that YOU think is important and easy to do, doesn’t mean it’s easy, important or necessary for your client

WHY add the deadlifts?
WHY no coffee on an empty stomach?
WHY 30 grams of protein (and what are grams? how often? what type?)

You’re leaving your clients hanging by telling them to ‘do this’ and ‘don’t do this’

I always like to complete the sentence with “so that you can….”

For example:

✅ “Show up on Instagram stories SO THAT YOU CAN….continue building trust with your current audience members”

✅ “Share more of your day to day life on Instagram SO THAT YOU CAN build trust with your audience and let them see a sneak peek of who you are- creating relatability”

Have your audience top of mind when you’re creating

“WHY DOES IT MATTER TO THEM?”

I hope this was helpful!

🚨Secure your seat in “Instagram Essentials” Our first of 6 calls is Tuesday, August 1st and we are covering brand values/storytelling. It’s going to blow your minddddd.

🏁🏁🏁DM me for all the deets and to snag your seat!

I got my eyebrows microbladed a few months back and like anything that we ALL do in life…

I wanted to get some reviews/feedback/recommendations

And after asking LOTS of people, going to Instagram, and my own research, I landed on the studio and esthetician with rave reviews.

She was HIGHLY recommended by a handful of people without more than 2 seconds thought

Done.

She continues  to be top of mind for her clients…THAT is the powerful

This means you’ve created brand awareness, loyalty, amazing service and people want to talk about you AND refer you out.

Need an amazing pre/post natal trainer? Seek out Sally
Need an amazing Nutrition coach? Seek out Linda

✅When you are top of mind…
✅ When people recognize your brand and personality…
✅When people align with YOUR values…
✅When you share the mundane, quirky things about yourself….

🌟 You will always be top of mind

Let this be a reminder to KEEP SHOWING UP.

Use stories, DM a new person, create content, have conversations, lean in to how you LOVE helping people. AND THEN KEEP DOING IT.

Your brand values/awareness may be one of the most important aspects of creating a loyal community that you’re NOT focusing on.

And its the DAY 1 TRAINING of Instagram Essentials (starts August 1st)! DM me to get the details. I can’t wait to support your business growth on Instagram

A week of fun, sun, water and family time.

My clients ask all the time a “strategy” for taking time off when it comes to social media.

My strategy is that there IS no strategy for being present in your life.

Take. Time. Off.

Your business, fans and clients aren’t going anywhere- I promise you this.

In fact, taking time OFF may actually be the one thing you need to revive new ideas, creativity, confidence and decrease your limiting beliefs.

I LOVE using instagram to both grow my business and connect with you - and I also will always tell you to get off this app if you’re finding it’s effecting your LIFE

Life isn’t about “likes”
Life isn’t about beating the algorithm
Life isn’t about a video going viral

Life is about living and being present.

And then coming back to your people.

They will be there.
Your business will be there.

And bring more of YOU-here-to your people. 💕💕💕

Keep doing it

Literally, that’s the big secret to getting better, more confident and also having more FUN using instagram to grow your community, business, brand and client roster of raving fans

If you have or want to have an ONLINE business, the ONE…I mean ☝🏼 thing you need to master is how to communicate with your audience ONLINE.

Just because you can sell out your 1-1 spots doesn’t mean you know how to master selling online

And let’s back up because it doesn’t start with the sale

It starts with a purpose

And relationship building

And showing more of YOU

And knowing the exact problems your clients have so you can provide solutions

And then do this over and over and over again.

In a clear, FUN, entertaining way.

Now more than ever, instagram views and Engagement is down - and all this means is it’s a big chance for YOU to get more creative in how you use this platform to connect.

GET 👏🏼 IN 👏🏼 THE 👏🏼 ROOM

🚨INSTAGRAM ESSENTIALS is $150 off until Friday, July 7th!!

Learn how to use this platform without the noise and confusion of the latest and greatest hacks, frustration and doing what you “think” you should be doing.

6 weeks, 6 call topics, coaching ON the calls. DM me and I’ll send ya deets! Xoxoxo 🥰🥰🥰🥰

These 👆🏼 ARE indeed important, but a bio about the years you graduated and became a trainer or the IIN certification you have won’t connect someone to your story

You are a BRAND

People don’t buy from people and brands they don’t resonate with

YOU are the reason someone will come into your world and stick around no matter one

It’s the same reason why YOU keep buying clothes from one brand or continue to see the same hair stylist.

TRUST

Uncovering and sharing your story isn’t something that happens once and then you’re done. It is woven throughout EVERYTHING you do.

And then again, again and again…

And chances are you’re saying “I don’t know where to start”

I will say back: You’re overthinking it. Tell your people a story. You most likely are your former client.

Share *something* that sticks out to you in your history

And in week 1 of Instagram Essentials, we’re diving DEEP into your brand values and core beliefs to connect deep with your people.

DM me to get the deets and reminder that $150 ends Friday, July 7th

When I adopted this viewpoint - it was a game changer 🎤

Let go of control of other people’s actions and choices

I will never get upset, question or let it take an extra minute of my energy when someone “seems” like they’re going to sign up to work with me and they don’t…

Ask the questions, be here, stay involved, take in the info

Just because you say “no”
Or you ghost on a payment
Or keep saying how amazing my courses are and that you want to sign up but aren’t…

✨Keep being here
✨Say hello

💕And maybe, just maybe- one day I’ll have the honor of working with you!

If you’re using instagram to build your community, brand and business- I encourage you to adopt this view point, too.

📲Not every post needs to convert to a new client
🖥️ Not every offer needs to be a $10K launch

Everything you do matters, and every person here in your world is a FAN and learning so much from you 💕💕

Next week allll the details are dropping for “Instagram Essentials” 6 weeks, 6 live calls. Learn how to use instagram to support your growth in business, gain a stronger community and raving fans

Its going to blow your mind

I’d love to know the ONE thing that excites you about creating content below 👇🏼

If you go to google and type in “build an online course”

You will find pages and pages and pages on launching and selling

And not a whole lot on COURSE CREATION

What happens when people are inside the course?

So people get in and then what?

If your goal is to make this tmost epic, engaging and mind blowing EXPERIENCE (because it is an experience) where your clients will reach their transformation….

Then the COURSE ITSELF has to make sense

I hear from people so often that they got burned from course before because they got inside and they were so overwhelmed

Too many modules, lessons, videos, calls…nothing made sense and you had no time or energy to go through it all, AND a huge lack of support throughout

Paying close attention to HOW TO CREATE a course so that your clients will get the transformation you are promising is KEY

High engagement, high results, high retention rate, high reputation

YA BETTER BELIVE you will learn these skills inside 1FITBIZ…first call is TOMORROW!! I’m here for you and I’ll send ya alllll the details💗

The first time I invested in myself and my business, I got a loan from my parents

It’s something I have no shame in admitting.

I didn’t have the money.

I talked to them about my dream to have an online course so I wouldn’t be so burnt out all of the time and it was another way for me to continue to help people

Up until asking for help I was the quintessential fit pro who would run around all day with a 1:1 clients- trying to do anything I could in between sessions, but I was not only so tired, but I had zero direction in what the heck I was doing.

weeks and months and even years went on, and I just kept revisiting the same Google doc 🤦🏻‍♀️ of ideas and NO ACTION was being taken

I knew I needed a roadmap and a mentor to help me

🪄 not because hiring a mentor is magic

But because when I invest, I SHOW THE F UP and ask questions

Pay. And pay attention

And you do, too.

I just hit submit on the 3rd round of my current mentorship because support works

Every time a new investment is made I don’t even think twice because it automatically means I’m going to be in a new place a few months from now

Hiring a mentor isn’t just because it will change your life, it will also have that trickle down effect and intern change your clients lives as well

Investments can be one of the scariest ways to spend money because you don’t know the outcome

If you’ve ever said
“I’ll sign up next round!”
“It’s not the right time”
“ I’ve already tried it before”

I will validate your thoughts and say that it is scary. Scary to get to a new level, to streamline your business, to make this s**t real and to create a brand new way for your incredible community to work with you

And I’ll be here every step of the way

DM me “LETS GO” to see if 1FITBIZ is a good fit. 🚀The next 4 month will change your life. 3 spots left