Hawke Commercial Filmmaking

This is an interesting article, especially because AI headshots are so prevelent

Why Your AI Headshot Looks “Wrong” to You (But Right to Everyone Else)
https://zurl.co/icAKg

TLDR + some of my experiences:
Many people claim the headshots don't look like them, while others insist they do. The article talks about the psychological and technical reasons behind this disconnect.

Lens Distortion:
Selfies, taken with wide-angle lenses, can distort facial features, making them appear different than in reality.

Photographers use longer focal-length lenses to provide a more accurate representation of facial proportions. Usually, an 85mm-100mm. You can also distort a face the longer you get.

Lighting:
Poor lighting in selfies can create unflattering shadows and exaggerate imperfections.

We use soft, diffused lighting to enhance features and create a more balanced look. The direction and intensity of the light also affect the look.

The Mirror:
People are accustomed to seeing their mirrored image, while the people we meet see us the other way around.

Pretty straightforward but often forgotten!

Familiarity Bias:
People tend to prefer familiar versions of themselves, even if those versions are not the most accurate. Friends, family, or those close to the subject also see the small micro-expressions and changes in the person that strangers do not see.

In my experience, micro-expressions make a big difference in a portrait.

Subjectivity:
The perception of one's image is subjective and influenced by various psychological and technical factors. Strangers are more likely to see the AI image as a good representation of the person than the person themself or people who know them well.

As a photographer, it is important to listen to the subject about how they see themselves or want to see themselves.

LinkedIn This link will take you to a page that’s not on LinkedIn

True Blue! Adding some brand colour to a shoot with Thrive.

We filmed for Sorrentino Media and their client earlier this year in London. We sent a remote two-camera feed to their studio in NYC and then followed up with the raw, uncut footage. Working with a top-tier production company like Sorrentino Media is always a highlight. Plus, the added bonus of connecting with fellow Hofstra alumni like Mike Sorrentino and producer Dave Shaw made it even better!

Virtual green screen shoot for WildBear Entertainment. It was filmed here in Somerville at Dead Moon Audio for a documentary being produced in Canberra, Australia.

Watching The Rewatchables at the House of Blues last night with Lisa Vidal and Kevin Budzynski. Also, spotted fellow filmmakers and long-time friends Anthony Knasas and Paul Villanova in the crowd. Can you Where's Waldo them?

Testimonial shoot today with the and

Kevin Budzynski's 2024 Video Reel My full body of work over the years encompasses a wide range of content including film, television, digital advertisements, social content, testimonials, liv...

It’s International Women’s Day today if you haven’t heard yet. We wanted to take the time to celebrate our favourite camera operator, photographer, and resident Canadian, Lisa Vidal! Besides being our go-to camera op, Lisa is an artist, creator, rock climber, gourmet, and, of course, Winnies #1 fan. Without her talented work, hard work and never-ending support, projects at Hawke Commercial Filmmaking would never be the same. So today (all be it late), we wanted to extend a heartfelt and long overdue thank you to Lisa. May the rest of March and 2024 continue to be an excellent year for you!