Elevate Communications

Congratulations to Jim Boyle and Sustainability Roundtable, Inc. on the launch of Dignity First Leadership. 📘

In the book, Jim draws on decades of experience helping organizations navigate sustainability challenges to offer a new perspective on leadership rooted in dignity, resilience, and accountability.

At a time of growing uncertainty and change, Dignity First Leadership encourages leaders to rethink how they create long-term value for their organizations, stakeholders, and communities.

We're proud to support Jim and the Sustainability Roundtable team as they share this message with audiences everywhere.

https://www.amazon.com/Dignity-First-Leadership-World-Class-Sustainability/dp/B0G525KKYV

As Massachusetts continues to host the soccer matches, we're sharing a look back at the local
media tour held ahead of the tournament's first match at Boston Stadium.​

From stadium access to media operations, it offered a glimpse into the preparation behind one of
the world's biggest sporting events.​

Take a look behind the scenes. ⚽📸​

Last month, RODE Architects celebrated a major milestone for The Fieldhouse+ project with its topping-off ceremony, marking the placement of the final structural beam.

Developed by the Boys & Girls Clubs of Dorchester and the Martin Richard Foundation, the future facility is designed as a fully inclusive space that brings people together through recreation, wellness, education, arts programming, and community connection.

We're proud to support RODE Architects as this transformative project continues to move toward completion.

📷: RODE Architects Inc

https://www.rodearchitects.com/single-post/fieldhouse-topping-off

Congratulations to Karen Mehiel on the launch of her debut novel, Teetering!

Set against the backdrop of New York City society, the novel explores themes of love, identity, vulnerability, and the hidden pressures behind seemingly perfect lives.

After successful careers in business, philanthropy, and community leadership, Karen's debut marks an exciting new chapter as an author.

We're proud to support her as she celebrates this milestone and shares Teetering with readers everywhere.

📷: floknyc

https://www.amazon.com/Teetering-Novel-Karen-Mehiel/dp/B0G5ZMWZ1G

For much of the digital era, brands could buy exposure.

Increasingly, they will need to earn relevance.

Our latest blog explores why AI search is increasing the value of earned credibility and what that means for marketers.

Read more: elevatecom.com/insights/ai-search-has-made-earned-media-more-valuable-than-ever/

The 2026 Growing Wild Massachusetts program officially launches today! 🌿

Through this statewide initiative, Massachusetts residents can pick up free native plant starter kits, pledge their gardens, and help create habitats that support pollinators, birds, and local wildlife.

We're proud to support Massachusetts Nursery and Landscape Association, DCR, and Massachusetts Department of Agricultural Resources as Growing Wild returns for another season of community engagement, environmental stewardship, and local impact.

mnla.com/pollinator/growingwild/

The creator economy didn’t just change social media. It changed how people discover and trust information.

Today, consumers don’t move through one predictable marketing funnel.

They might:
• See a media story
• Watch a creator explain it
• Read the comments
• Search the brand
• Find a Reddit thread
• See a paid post
• Ask an AI tool

That’s how information flows now. And creators have become a central part of that flow.

Creators don’t just promote brands. They help shape perception, drive conversation, and influence trust.

Because consumers don’t experience channels separately anymore. They experience one continuous stream of information.

This National Bike Month and Mental Health Awareness Month, Blue Cross Blue Shield of Massachusetts is highlighting the physical and mental health benefits of biking through its title sponsorship of Bluebikes.​

From supporting movement and wellness to helping people feel more connected to their communities, biking continues to play an important role in everyday life across Greater Boston.​

Whether it’s for commuting, staying active, clearing your mind, or exploring the city, what’s your favorite reason to ride? Let us know in the comments! ⬇️​

PR used to primarily support reputation.​

Now, it also supports discoverability.​

As AI platforms continue shaping how people search for and consume information online, trusted sources and credible third-party validation are becoming increasingly important.​

That means strong earned media can now influence:​
• search visibility​
• AI-generated responses​
• online authority​
• long-term brand perception​

The communications landscape is evolving quickly, and the brands adapting early are already ahead.​

Leadership, learning, and navigating transition.​

In a recent feature with American City Business Journals, Krissie Kelleher reflects on her first year leading Team IMPACT, sharing perspective on trust-building, transparency, growth, and stepping into a CEO role.​

From learning how to lead through change to building alignment across teams, the conversation offers thoughtful insight into what leadership looks like in practice.​

Swipe through to read highlights from the interview and read the full story here:​
https://www.bizjournals.com/bizjournals/news/2026/05/01/new-ceo-lessons-krissie-kelleher-team-impact.html​