True Tickets

🎟️ A ticket should do more than get someone through the door.

The modern ticket lifecycle continues long after checkout:
📲 Secure delivery
🔄 Verified sharing
💬 Live updates and in-ticket messaging
🛡️ Rules-based resale
✅ Real-time entry validation
📊 Post-event audience insights synced into Tessitura

True Tickets helps venues stay connected to the full audience journey while creating a smoother experience for patrons every step of the way.

Want to see it in action?

Try our interactive demo and experience the ticket journey from your patrons’ perspective: https://hubs.la/Q04jd1rG0

Celebrating two incredible partnerships 🎟️✨

We’re proud to mark two years with Nashville Symphony and Austin Symphony Orchestra! 🎶

Together, we’ve focused on creating seamless, secure ticketing experiences while helping both organizations better understand and connect with their audiences.

From accessible digital ticket delivery to deeper audience insights, these partnerships are helping turn shared tickets into lasting patron relationships.

We’re grateful for the collaboration and excited for what’s ahead. 💙

Great conversations at Boston Tech Week's The Investment Game, hosted by HubSpot for Startups.

One theme stood out throughout the discussion: AI is now part of every startup conversation. Whether you're building an AI company or not, founders need a clear perspective on how AI is changing their market, products, and opportunities.

We also explored what helps companies grow: strong teams, disciplined ex*****on, and unique market insights that create lasting advantages.

Thank you to HubSpot for Startups, Boston Tech Week, Emily Bennett of Andreessen Horowitz (a16z), Alex Dunn of Cephable, Caitlyn Truong of Zengines, and everyone who joined the conversation.

We're proud to have had our CEO, Matt Zarracina, represent True Tickets on the panel.

🎟️ We’re excited to partner with American Repertory Theater (A.R.T.) to bring a more seamless and accessible digital ticketing experience to audiences in Cambridge.

Starting with Black Swan this month, A.R.T. patrons will benefit from:
✔️ Secure mobile ticket delivery
✔️ Password-free ticket access
✔️ Dynamic QR codes to help prevent fraud
✔️ Easier ticket sharing and entry
✔️ Real-time audience insights through Tessitura

Together, True Tickets and A.R.T. are helping create a more connected experience from purchase through performance. 🎭

True Tickets' CEO & Co-Founder Matt Zarracina lives nearby and already took the opportunity to enjoy the easy patron experience attending Black Swan last weekend- pictured here!

Read the full announcement: https://hubs.la/Q04jcX2f0

Today, we remember and honor the heroes who made the ultimate sacrifice for our country. 🇺🇸

True Tickets was founded by veterans Matt Zarracina and Steven Dobesh, and we’re proud to support veteran-owned businesses and organizations that continue to serve their communities through leadership and innovation.

Wishing everyone a meaningful Memorial Day as we reflect, remember, and give thanks.

Want more insights on digital ticketing, audience engagement, and the future of the performing arts? 🎭

The True Tickets newsletter delivers the latest industry trends, webinars, customer stories, product updates, research, and resources straight to your inbox.

From revealing the shadow audience to improving the patron experience, we’re sharing the strategies arts organizations are using to build stronger audience relationships and drive sustainable revenue growth.

Sign up for updates:
https://hubs.la/Q04h1Krf0

NYC next week? 👋🎭

Matt Zarracina and Ken Lesnik will be at The Broadway League’s Spring Road Conference, May 19–21, meeting with arts and cultural leaders about the future of digital ticket delivery.

From seamless patron entry to revealing your shadow audience, we’re helping venues turn every ticket into a stronger audience relationship.

If you’ll be there too, let’s connect while we’re in town.

Book a meeting: https://hubs.la/Q04g-0y50

: Virginia Arts Festival is creating a more seamless patron experience with True Tickets’ secure digital ticketing.

Managing performances across multiple venues and six Hampton Roads cities requires flexibility, reliability, and tools built for live events. With digital ticket delivery and streamlined entry, their team is modernizing operations while keeping the audience experience front and center.

Thank you, Chaz Stuart, for sharing your perspective!