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thoughtbot is a design and development consultancy that brings your digital product ideas to life. Let’s build something that your users will love.

thoughtbot is a team of expert design and development consultants. We bring web and mobile products from validation to success and teach you how because we care. It’s time to move beyond simply building features and start designing the right product with the right strategy. US: 1-877-9ROBOTS
UK: +44 20 3807 0560

How transparency helps us navigate during calm and chaos 03/28/2025

At thoughtbot, transparency is our compass, guiding us through both calm and chaos, toward informed decision-making and collaboration.

How transparency helps us navigate during calm and chaos

Reasoning by Analogy 03/27/2025

A learning, problem solving, and debugging technique.

Reasoning by Analogy

thoughtbot x ProductCon 2025 03/26/2025

We went to ProductCon 2025. Here's what every tech leader needs to know about building products right now.

thoughtbot x ProductCon 2025 We went to ProductCon 2025. Here’s what every tech leader needs to know about building products right now.

Using the Presenter Pattern in Ruby on Rails 03/25/2025

The presenter pattern is a handy design approach that sits between your views and models, helping you keep your code organized by handling view-specific logic in a clean and maintainable way.

Let's explore how to use it you your rails app.

Using the Presenter Pattern in Ruby on Rails The presenter pattern is a handy design approach that sits between your views and models, helping you keep your code organized by handling view-specific logic in a clean and maintainable way. Let’s explore how to use it you your rails app.

03/24/2025

We’ve decided to shift our focus to social platforms prioritizing inclusion and safety to foster productive conversations and community-building. While we won’t be posting on X and Meta anymore, you can still follow us here:
- Mastodon: thoughtbot.social/
- Bluesky: bsky.app/profile/thoughtbot.com
- LinkedIn: linkedin.com/company/thoughtbot-inc
- Our weekly newsletter: thoughtbot.com/newsletter
- RSS feed: feed.thoughtbot.com
Read the full announcement: https://thoughtbot.com/blog/thoughtbot-is-pausing-activity-on-x-and-meta

content_for -- What is it good_for? 03/24/2025

The Marie Kondo for bits of HTML that spark joy but have no home.

content_for -- What is it good_for?

Giant Robots, Giant Changes: Season 15 Gets Personal 03/21/2025

Season 15 of Giant Robots Smashing Into Other Giant Robots is here!

Giant Robots, Giant Changes: Season 15 Gets Personal

thoughtbot is pausing activity on X and Meta 03/21/2025

We're shifting our focus to more inclusive platforms that foster meaningful conversations. Learn how to stay connected with us through places like our blog, newsletter, Mastodon, Bluesky, LinkedIn, GitHub and RSS.

thoughtbot is pausing activity on X and Meta We’re shifting our focus to more inclusive platforms that foster meaningful conversations. Learn how to stay connected with us through places like our blog, newsletter, Mastodon, Bluesky, LinkedIn, GitHub and RSS.

03/20/2025

Fast food giants like McDonald’s and Wendy’s have recently announced AI-powered drive-through automation. In today's livestream, Chad will create his own voice AI app for a drive-through experience using Rails + OpenAI Realtime API. Register for today and future AI in Focus sessions: https://thoughtbot.com/events/ai-in-focus-2025

How we use AI to accelerate our MVPs 03/20/2025

We’ve organized our suggestions for using AI to accelerate your MVPs, to support you with product strategy, design, development, go-to-market, and post-launch optimization.

How we use AI to accelerate our MVPs We’ve organized our suggestions for using AI to accelerate your MVPs, to support you with product strategy, design, development, go-to-market, and post-launch optimization.

Safe dynamic object access in TypeScript 03/19/2025

Satisfy the Typescript type-checker when doing dynamic object access and write safer code in the process.

Safe dynamic object access in TypeScript

ActiveRecord query log tags for GraphQL 03/18/2025

ActiveRecord query log tags is my pick for most underrated Rails config option that isn’t enabled by default. Here’s how to extend it beyond the default options, with a specific example of GraphQL.

ActiveRecord query log tags for GraphQL ActiveRecord query log tags is my pick for most underrated Rails config option that isn’t enabled by default. Here’s how to extend it beyond the default options, with a specific example of GraphQL.

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