Westerlyusa

We’re inspired by women who embody both strength and grace. Women who honor tradition, forge their own path, and redefine what the modern West can be.

We believe beauty is found in authenticity. In character, confidence, and a life fully lived. The Westerly woman doesn’t strive for perfection. Her beauty is natural, effortless, and rooted in who she is.

The pieces we create reflect that same philosophy. Thoughtfully made, distinctly heritage, and designed to grow more beautiful with time.

At Westerly, we believe the things worth keeping are made slowly, worn often, and cherished for years to come.

This is the West as we see it.

Raw. Timeless. Authentic.

Filmed & edited Kassidy Pine
Model Anneliese Van Beek
Location: The JTH

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

That quote has been on my mind since Fringe & Fortune Nashville.

At the end of the day, a brand is so much more than the products it sells. It’s the people, the conversations, the connections, and the memories created along the way. Community and culture aren’t built through transactions, they’re built through relationships.

The magic of Fringe & Fortune came from every person who walked through the door, every artist who shared their gifts, every conversation, every laugh, every hug, and every moment spent together.

To everyone who attended, supported, performed, created, painted, styled, shared, and believed in what we’re building,thank you. You are the reason this event was such a success.

We left feeling incredibly grateful, inspired, and reminded that the most valuable thing we can create isn’t a product…
it’s a feeling.

Until next time. 🤍

Partnerships & creative:
Production:
Artists:
Performance:
Activation partners:
Media:
Hospitality:


Swag:

Tag that one friend that you know always brings the right vibes.

For us it’s and that’s why we’ve got her live painting this Friday at Fringe & Fortune.

The official Music City Rodeo kick off starts here.

Join us at inside the Virgin Hotels Nashville for an intimate, high-energy afternoon bringing together fashion, music, art, and the people shaping the next wave of Western culture. Expect a live acoustic performance from , live painting by , custom hats from , fragrances by , exclusive pieces from , and an immersive Westerly fashion experience you won’t find anywhere else.

We’re keeping this one personal. Good music, beautiful people, strong drinks, unforgettable details, and the kind of atmosphere you’ll wish lasted all weekend.

And come hungry because will be serving up incredible treats all afternoon.

RSVP now and arrive early for exclusive swag, surprises, and the pre-rodeo party everyone will be talking about.

Link in bio.

Chris and Dena.
The founders, the owners, the makers, the shippers, the photographers, the designers, the dreamers. The ones sweeping the floors at midnight and back in the workshop at sunrise. Every piece that leaves Westerly has fingerprints on it. Blood, sweat, long nights, hard conversations, laughter, and a whole lot of love stitched into every seam.

Two years ago, we were living full time in a bus with our babies, chasing a dream that felt a little crazy at times. Somewhere along the way, we broke down in Tucson and life rerouted us toward Sedona, Arizona. What felt like a setback turned into the biggest blessing of our lives.

We built a workshop from the ground up. A place filled with music, leather scraps, coffee cups, sewing machines running all day, and people we genuinely love being around. Today, we have three incredible people working alongside us who have become such an important part of this journey and this little family we’ve created.

Some days are exhausting. Some days are uncertain. But we never take for granted how lucky we are to wake up every day and create with our hands beside one another.

Westerly was built on grit, creativity, and believing that beautiful things take time. And somehow, through all the chaos and hard work, we built a life we once only talked about inside that old bus.

We feel incredibly blessed to be here. 🤍