The Wise Marketer

The Wise Marketer

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The Wise Marketer is the Global Voice of Customer Loyalty.

We are a media site that provides news, insights, research and education on everything related to data-driven customer marketing. The Wise Marketer provides free daily news reports and loyalty marketing information for marketing professionals, including surveys and research reports, loyalty and CRM applications, technologies, implementations, developments and updates, market forecasts, patents, co

03/29/2024

This is a great group. Glad to have been a part of this event.

Is your c-store connecting with new customers? Have you thought about creating a loyalty program?

Watch TCSA's video presentation by Bill Hanifin, CLMP™, CEO of The Wise Marketer, to find out how your c-store can create a loyalty program and connect with new customers!

Available in the Members Area: https://cstu.io/bce461

Customer Loyalty Program News for June 22nd – The Wise Marketer 06/22/2020

We can't stay up to date with everything, but here's our weekly curated list of the latest and reward program news: http://ow.ly/7Sly50AeTfO

Customer Loyalty Program News for June 22nd – The Wise Marketer The Wise Marketer's curated loyalty news: RaceTrac Rewards VIP monthly subscription program unveiled, Lowe's announces Retail reVision program, and more!

Retail's New Normal: Could Contactless Payments Become Mandatory? 06/20/2020

have become essential for to provide a safe in-store experience for customers and employees alike: http://ow.ly/i0jX50AdlkL

Retail's New Normal: Could Contactless Payments Become Mandatory? The essence of a contactless shopping experience is being defined by nearly every retailer as COVID-19 has forced them to re-tool the in-store experience.

Photos 06/15/2020

Webinar on June 24th with Hinda Incentives will be beneficial for both and loyalty professionals. Register free: http://ow.ly/JhW250A8vKd

4 Key Tactics to Ensure You Connect With Customers 06/10/2020

4 key tactics businesses can use to continue engaging their customers in the coming months: http://ow.ly/ZAs250A4rNe

4 Key Tactics to Ensure You Connect With Customers Cindy Faust, Aimia's Chief Commercial Officer, discusses how brands can adapt their loyalty strategies to connect with customers in a post-Covid world.

Photos 06/08/2020

Join us on June 24th for our webinar with Hinda Incentives to learn how activity-based principles can be applied to and loyalty initiatives

Free registration: ow.ly/MHK050zX539

Loyalty News for June 1st 2020 – The Wise Marketer 06/01/2020

Here's some loyalty-related news to start your week: http://ow.ly/7H5J50zVYIV

Stay safe everyone!

Loyalty News for June 1st 2020 – The Wise Marketer As we await the development of a COVID-19 vaccine, many stores are preparing to reopen. As always, here's your loyalty-related news for this week.

Photos 05/28/2020

Listen to this week's Let's Talk Loyalty : A Compelling Concept – Return on Loyalty

http://ow.ly/bdGa50zSJPw

Photos 05/26/2020

Our upcoming podcast features ampliFI Loyalty's CTO, Kevin Sagon, and Director, IT Security, John Jones as we discuss the question: How do you deliver flawless ex*****on in an unpredictable environment?

Coming this week!

Artificial Intelligence Set to Transform Customer Service 05/25/2020

How can marketers balance the power of initiatives with the perceived risks from the customer point of view?

Read more: http://ow.ly/L6CU50zPzDS

Artificial Intelligence Set to Transform Customer Service Artificial intelligence solutions for customer service are being deployed in many ways such as automated call centers and customer service bots.

All You Need to Know About Customer Loyalty Program Liability 05/25/2020

Liability can be an asset for managers where an increasing redemption rate equals higher engagement and ultimately an investment in future growth. Great series by Kyros Academy and The Wise Marketer. https://thewisemarketer.com/loyalty-finance/all-you-need-to-know-about-customer-loyalty-program-accounting/

All You Need to Know About Customer Loyalty Program Liability Are you currently addressing the financial risk associated with your loyalty program — also known as loyalty program liability?

Australia Customer Loyalty and Loyalty Program Research Study 05/22/2020

For Love or Money 2020 focuses on taking the pulse of and in Australia.

View the infographic of key findings plus get access to the full comprehensive report: http://ow.ly/AjiW50zNgil

Australia Customer Loyalty and Loyalty Program Research Study For Love or Money 2020 is a wide-ranging research study that focuses on taking the pulse of customer loyalty and loyalty programs in Australia.

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