Spotlight Media Solutions

lars into customers. Spotlight’s incentive and desire is to deliver the best possible value to the Customer to cultivate a long-term relationship. Spotlight will provide the best advertising solution for the Customer which may involve the use of search engines, website content placement, interactive maps, mobile phones, ham radio transmissions and smoke signals. Design

From the company that developed the SmartClick™ technology behind Spotlight Advertising and Spotlight Interactive Media comes a revolutionary new concept to the world of web design and Internet business identity. Spotlight Design is turning the web design world on its head by offering it’s custom website designs as a service instead of the more traditional Product/Project offering. Working with Spotlight Design, you will get an effective web presence that you can be proud of as a stand alone strategy or to beautifully compliment our Advertising and Interactive Media services. Interactive Media

Spotlight, the company that brought successful Internet marketing campaigns to thousands of customers now offers complete Social and Interactive Media management for companies of all sizes. For one small weekly fee, we will handle your entire online profile on all the major social media platforms from creation to management. SmartClick Technology

The key to our success is our proprietary, nine-variable, SmartClick™ technology. While any company can buy Internet advertising placements, Spotlight is the only one with this unique system that sets us apart. SmartClick™ enables us to target traffic streams based on desired consumer responses. The four variables we start with include identifying which keywords, placements, positions and ad text will result in the best performing actions. A typical campaign will start with 500 – 1,000 keywords, 200 text variations and dynamically altering position. Once a campaign begins, we then target the other five metric variables, including click-through-rate, time-on-site by keyword, click-to-action ratio, and two more essential components that we do not disclose as they are reserved Intellectual Property. Our system then automatically redistributes the advertising budget to put higher emphasis on the elements of the variables that result in the best response. The team of analysts use that data to continuously test new initiatives. Our SmartClick™ technology does not end with ad placements. It follows the user experience to the micro site landing pages we design. The destination quality of a search engine advertisement is one-third of the algorithm that Google and other major search engines use when determining the cost per click for targeted traffic. Because we invest so heavily in the concept, design and ex*****on of our micro sites, this effectively lowers the cost per click that we have to pay as a company. For example, we regularly optimize our sites for search quality and build versions of all sites that are tablet and mobile friendly. While there is no such thing as “wholesale pricing” from the major search engines, our substantial investments in technology and personnel allow us to effectively get the exact same traffic as our customers or competitors could possibly get on their own, but at a cost that can be as low as half the normal price and double the volume. Some of that cost savings goes back into the ads to get more results for our customers, some gets reinvested into our technology, and the rest is what keeps the lights on at Spotlight Media Solutions. The only way to get access to our SmartClick™ technology is by partnering with Spotlight to create a comprehensive Internet marketing strategy.