bfw Advertising

Too much metaverse hype = widespread confusion. Check out our rundown of what the metaverse is for a little clarity.

The Metaverse: The State of the Virtual World and Takeaways for Marketing Read about Facebook's rebrand, the history of the metaverse as a concept, and what a move into the metaverse may mean for marketers.

As a branding agency, we’re familiar with the ingredients for a great consumer brand. Check out these key brand components.

The Consumer Brand Development Process: A Quick-Start Guide The brand development process isn't as straightforward as you might think. Use this article and our infographic to help you get started.

A good set of brand guidelines is powerful but developing them can be tricky. Read some guidelines for your guidelines that may help:

https://www.gobfw.com/branding/brand-guidelines-components-tips/

Brand Guidelines: What’s in Them, and What Makes Them Effective - bfw Advertising Strong brand guidelines make strong brands. Learn about the components of brand guidelines and read tips to on how to develop them.

Ready to get your brand back out there at a trade show? Read a bfw insider perspective on how things have changed—and how they haven't.

Today’s Trade Show: What’s Changed, and What’s Staying the Same As in-person shows ramp up across industry verticals, it’s important to understand how the game has changed—and how it hasn’t.

A recent Phreesia survey found that less than 10% of respondents had used a patient support program. Since lack of awareness and a preference for digital engagement were common responses, so we decided to provide some tips for bolstering digital patient support strategies.

Phreesia Survey Finds Need For Digital Patient Support Program Strategies A recent survey of nearly 5,000 Phreesia users found that just 3% of patients actively participate in patient support programs . Only 8% of respondents had ever used a specialty patient support program. Awareness seems to be part of the issue. Nearly half of all respondents said that they weren’t ...

LinkedIn might have a lower reach than other social media platforms, but it can still serve as an effective asset. Read our tips on putting LinkedIn to use for reaching healthcare professionals and key decision makers.

Engaging Healthcare Professionals on LinkedIn: Strategies, Tips, and Advertising Methods With 706 million users, LinkedIn might seem like a small fish when compared to other social media platforms like Facebook, which boasts a lofty 2.7 billion users. But when it comes to your pharmaceutical brand, LinkedIn is a far more productive platform for professional audiences. Research has shown...

Creating a brand name & logo for a new drug is a deceptively complex task. In this article we explore how industry conventions, regulatory reqs, and context factor into name & logo creation. and

The Anatomy of a Logo: The Cornerstone of Any Pharma Brand The brand name What’s in a name? When it comes to a drug’s brand name (also called its proprietary name), the answer is a lot. Some of the pharma brand names you’re probably familiar with in the marketplace may seem arbitrary or bizarre, but there’s

To wrap up our social media series, we provide examples of effective pharma campaigns and discuss why others missed the mark.

Pharmaceutical Social Media Part 4: Campaigns We’re on to the final installment of our social series: promotion. This post provides some examples of pharmaceutical social media campaigns for discussion. The main point we want to get across is that not all profiles need to be promoted the same way. Focus on scalable tactics if your brand's pro...

Producing great content for your pharma brand's social media profiles is all about keeping it simple, relatable, and regular! Read part three of our four-part series here.

Pharmaceutical Social Media Part 3: Pharma Content Welcome back to our series on social media for pharma brands. Hopefully, part one and part two have provided some food for thought for choosing the best platform and optimizing your profile so that your audience will discover it. Part three will provide some suggestions

Part two of our pharmaceutical social media series explains how to optimize your profiles. If you build it, they will come!

Pharmaceutical Social Media Part 2: Profile Optimization We’re on to part two of our pharmaceutical social media series, pharmaceutical social media profile optimization. This article builds off of part one - Audience Research, so check it out if you haven’t yet! Attention to detail during profile optimization is very important. We will discuss where ...

Pharmaceutical social media offerings can generate a large following when properly handled. Part one of bfw's four-part series on social media in pharma will discuss how research can set your profile up for success.

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Senior art director Jon Berg provides a humorous anecdote about the difference between quote marks and prime marks.

Prime Marks vs. Quote Marks—Don't Quote Me | bfw Advertising Senior art director Jon Berg writes about his experience with his typography pet peeve—incorrect usage of prime marks and quote marks.