True Value of Boca Raton

True Value in East Boca Raton is now carrying RipTide Flyers !! Four different colors to choose from & they pair well with Belly Dancer Baits 🤭

The MaxScent® ‘Moeba infects one of tournament bass fishing’s fastest- growing profiles with Berkley’s proven lab rooted advantages. While others stop at visual appeal, the MaxScent ‘Moeba delivers the difference that matters most: SCENT. 🎣

* SCENT MATTERS: Berkley’s exclusive PowerBait MaxScent formula adds the technology of scent release to the PowerBait formula – designed, tested and proven on the water to expand the strike zone, attract fish and deliver bites other baits won’t.
* VERSATILITY: Designed to excel across multiple modern finesse techniques, the MaxScent® ‘Moeba can be confidently fished on a drop shot, Neko, free rig, Tokyo rig, or jighead—making it a true multi-purpose tool, not a one-trick trend bait.
* ULTIMATE FINESSE: The ‘Moeba combines micro movements, subtle colors, and proprietary scent dispersion science to drive bites on the toughest of days.

restocked one of the most popular reels at True Value in Boca Raton: the VAAN STALL VSX2 Bailed Spinning Reel🎣

Available now in black & silver

the yeti lunchboxes have been a big hit at True Value in east Boca Raton! Black is now in stock and available for purchase🍴

We are stocked with new apparel at True Value In East Boca Raton!

specifically the one in East Boca Raton that has a huge fishing section as well as a hardware section🤩

7” & 9” candy strips 🍭🍬 NOW AT TRUE VALUE IN EAST BOCA RATON! Belly Dancer Baits

NEW 1L Crossbody YETI bag at True Value in East Boca Raton!

NEW TO TRUE VALUE: REAPER RIG

The Reaper Rig will bring your dead bait such as Ballyhoo and Pilchards back to life. The unique design creates a hyper realistic swimming motion that is highly consistent. More time fishing, less time rigging! 🎣