Studio Twenty-Two
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Authentic Branding for Passionate People | Branding | Web Design | Social Media Content + Strategy
A little recap of what has been on my screen lately. ✨
I pride myself with working with a wide variety of clients and industries. Meeting these business owners and diving into who they are and how we can help them tap into a system that actually supports their growth is my favorite part of what I do.
Always grateful for our past clients & exciting for future ones.
06/02/2026
Face KC didn't need better services.
They needed a brand that reflected the quality of care they were already known for.
When businesses start losing ground to competitors, it's often not because they're less qualified.
It's because they aren't being perceived at the same level.
For Face KC, we refined the brand, redesigned the website, and created a cohesive experience that feels elevated, trustworthy, and aligned with the business they've built.
This is what branding looks like when it's rooted in strategy, not just aesthetics.
Swipe through to see the process.
05/29/2026
This week, a client told me they were losing projects to larger, more established competitors.
And honestly? Their work wasn't the issue.
They're experienced. They do great work. They care deeply about their clients.
But when someone lands on their website for the first time, they don't immediately see any of that.
That's why I believe most businesses don't have a design problem, they have a perception problem.
People are making decisions before they ever pick up the phone, fill out a contact form, or ask for a quote. If your brand doesn't communicate the quality of your business, you're likely missing opportunities without even realizing it.
The goal isn't to look bigger than you are.
The goal is to look like the business you've already become.
That's one of my favorite parts of what we do at Studio Twenty-Two, helping founders bridge the gap between where they started and where they are now.
05/25/2026
Circling back around to branding & website we created for , because she's just THAT good.
Kayla came to us when she was in a transition time in her life.. having her second son and realizing a big shift in her priorities and mindset. A quote had been on her mind...
"If you don't take the risk, you'll work for someone else who did". Pairing this mindset with also watching her body and style change through motherhood, she decided to take the leap towards building something for herself and her family.
We designed an intentional brand identity for her, starting with messaging and positioning.. "where confidence blooms". We paired this message with a unique and more hand drawn font and subtle plant icon intertwined. A natural color palette with a pop of color creates a soft and welcoming vibe to her brand.
We were able to translate all of this branding into a beautiful, easy to navigate website for her to seamlessly share her story and sell her products to other women and mothers that resonate with her story & pieces she offers.
If you are taking the leap towards a dream, it deserves so much more than DIY elements pieced together. Becoming a leader in your industry doesn't happen by chance, and your branding is the foundation 🤍
I know why you’re DIY-ing your brand and website…
You’re trying to save money. You’re trying to make it work. You’re figuring it out as you go.
But here’s the part no one tells you, your brand is the first impression people get of your business.
And if it feels inconsistent, outdated, or unclear… people hesitate.
They don’t inquire.
They don’t trust it yet.
They move on.
It’s not because your work isn’t good.
It’s because your brand isn’t showing it.
I see this all the time.
If you’re at the point where your business has outgrown your DIY brand… you don’t have to keep piecing it together alone.
Call me. I’ve got you.
— Emma, Studio Twenty-Two
A few things that give me ✨life✨ as a brand & web designer 🤍
If you're a small business owner looking to feel more connected to your brand, find your DREAM clients or finally have a website that converts, message us "HALLELUJAH" 🤍
Brand photographer:
LJW Anniversary Event Merch 👀👌🏽
Working with Lexi and her team is ALWAYS such a good time, and these pieces we create keep getting better and better!
You guys are going to LOVE this drop!
Creative direction help: .schneider
Hat embroidery:
Shirt printing:
Behind the brands and websites I design is just a mother excited to help other business owners reach their dreams.
Raising my babies and growing this business hasn’t always been easy, but the passionate people I get to work with is what keeps me going!
If you’re a small business owner trying to juggle it all, I see you! I’d love to chat with you about what a rebrand or new website could do for you!
Xoxo, you’re next business bestie 🤍
Some of the most common website mistakes we see that may be hurting your business.
Your website should be a POWERFUL tool, not only to save you time explaining what you do, but offering an efficient flow for people to easily get information and work with you.
If your site does NOT clearly state who you are and what you do quickly, it’s causing confusion for your audience. And if you have mountains of information on your homepage, your audience won’t stick around long enough to figure it out.
Web design is not just fonts and colors. It’s strategy and organizing to allow you to connect work your dream clients.
Message us “FIX” if you think your site has either of these mistakes.
04/13/2026
Okay but be honest…
Have you ever lowered your price because you felt like people weren’t ‘getting it’?
It’s not you. it’s your branding.
When your brand is clear, people don’t hesitate. They trust, they get it, and they know they want to work with you.
That’s the difference. This is exactly what we focus on at Studio Twenty-Two 🤍
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Blue Springs, MO
64014