ARTfx
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Custom signs, architectural fabrication & finishes. Complete graphic design services, manufacturing, installation and maintenance.
In 1983, Lawrin Rosen founded a company called ARTeffects, with the goal of setting new standards in the sign industry for innovation, for skill, for commitment -- for artistry. Training in fine art, design, and architectural history combined with practical experience in outdoor advertising laid the groundwork for a unique enterprise. Hundreds of awards and thousands of successful projects have pr
05/30/2026
Thank you to Architect, Alex Siekierski, Principal Architect & Owner, GDS Architecture, Interiors and Branding, Medway, MA along with Matunuck Atelier owners, Terra Emery and Perry Raso for their faith in ARTfx! This was not a simple job. Alex Siekierski, AIA
Looking for people to work in our printing and vinyl graphics department.
Going to be advertising for Bookkeeper / Human Resources Manager.
Stay tuned.
When Greylock Glen Center opened the doors to their new visitor and education center at the base of Mount Greylock, they brought us in to design and build the exhibit inside. Together we created an immersive walk into a Berkshire forest.
An illuminated ceiling fixture suspends life-sized acrylic cutouts of seven native bird species on aircraft cable. Sculptural trees rise from a printed floor scattered with animal tracks. Custom wallpaper and informational kiosks teach visitors about local biodiversity, native plants, mass timber construction, and the forests that surround the building itself.
The Outdoor Center sits at the foot of Mount Greylock, the tallest peak in Massachusetts at 3,489 feet. The building is net-zero, LEED-rated, and built with sustainable Glulam timber by Souliere & Zepka Construction, designed by Vermont Integrated Architecture. We were honored to contribute the exhibit at the heart of it.
"They made us feel like a million dollar client. They gave us their absolute best and it's reflective in the beauty of this exhibit."
— Donna E. Cesan, Greylock Glen Project Lead since 2004
A huge thanks to Donna and the entire Greylock Glen Center team for trusting us with the project, and to Workroom Design Studio of Northampton for the recommendation.
See the full project: https://artfxsigns.com/project/greylock-glen
Acrylic birds, sculptural trees, a printed floor with footprints.
The Greylock Glen Outdoor Center in Adams, Massachusetts, sits at the base of Mount Greylock—the tallest peak in the state. Inside, our team built an immersive environmental exhibit that walks visitors into a Berkshire forest.
The centerpiece: an illuminated ceiling fixture suspending life-sized acrylic cutouts of seven native bird species, hung on aircraft cable. Around it, custom printed wallpaper, sculptural trees, informational kiosks, and a printed floor that puts you on the trail.
Designed by ARTfx illustrator Pete Stockmal and owner Lawrin Rosen. Built by our fabricators, graphics team, and installers. Recommended to the project by .design.studio of Northampton, MA.
“They made us feel like a million dollar client.” — Donna E. Cesan, Greylock Glen Project Lead
Full project: artfxsigns.com/project/greylock-glen
MountGreylock Massachusetts ArchitecturalFabrication Wayfinding InteriorDesign PlacemakingDesign CustomFabrication WorkroomDesignStudio DesignBuild SignDesign
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27 Britton Drive
Bloomfield, CT
06002
Opening Hours
| Monday | 7am - 6pm |
| Tuesday | 7am - 6pm |
| Wednesday | 7am - 6pm |
| Thursday | 7am - 6pm |
| Friday | 7am - 6pm |
| Saturday | 9:30am - 5pm |