Streamworks

What Happens After a Website Visit? Retargeting the Visitors Who Leave

What Happens After a Website Visit? Retargeting the Visitors Who Leave Most B2B and nonprofit websites lose 98% of visitors on the first try. Here's how retargeting brings them back, with healthcare and fundraising examples.

✨ Want to save 5% on postage?

Make your mail impossible to ignore.

The 2026 USPS Tactile, Sensory & Interactive (TSI) Promotion is live, and interactive mail like this qualifies for savings.

✔ Scratch-off mailers
✔ Zipper mailers

Both create hands-on engagement your audience can’t ignore and both unlock the 5% discount.

Stand out in the mailbox and save while doing it.

👉 https://na2.hubs.ly/H04zvDd0

📅 Your 2026 USPS Promotions roadmap is here — and several discount windows are already open.

This year's program is packed with ways to save on postage:
✉️ Tactile, Sensory & Interactive (TSI) — Jan 1 – Jun 30 | 5% discount
📱 Integrated Technology — Any 6 consecutive months | 5% discount
🔁 Continuous Contact — Apr 1 – Dec 31 | 5% discount
✉️ First-Class Mail Advertising — Sep 1 – Dec 31 | 5% discount
📚 Catalog Insights (NEW!) — Aug 15, 2025 – Jun 30, 2026 | Up to 10% discount
➕ Stack Informed Delivery (+1%) and/or Sustainability (+1%) on top of any base promotion for up to 7% total savings.

The catch? Most promotions require pre-approval, physical samples, and registration So the time to plan is now.
👉 Let's talk strategy: https://na2.hubs.ly/H04zs4B0

The Difference Between Good Mail and Profitable Mail

One of the fastest ways to reduce direct mail return on investment is to treat your entire file the same. Segmentation is not about complexity. It is about relevance.

At a minimum, segmentation should consider:
• Recency of engagement
• Frequency of purchase or donation
• Geographic considerations

More advanced strategies may incorporate modeled likelihood scores or predictive analytics.

Segmentation improves:
• Response rate
• Average order or gift size
• Cost efficiency
• Long term value

It also reduces waste, which matters even more as postage and production costs rise. Mass messaging worked when mailboxes were less competitive. Today, relevance wins.

How Employee Giving Strengthens Nonprofit Fundraising and Culture

How Employee Giving Strengthens Nonprofit Fundraising and Culture Employee giving programs do more than raise funds. They build culture, strengthen donor trust, and support long-term fundraising success in nonprofits.

Today, our Streamworks team is proud to wear purple in support of Purple Day® and raise awareness for epilepsy.

Epilepsy affects millions of people worldwide, yet it is often misunderstood. By simply wearing purple, we stand together to spark conversation, show support, and help break the stigma.

To those living with epilepsy, and to the families, caregivers, and advocates beside them, we see you, we support you, and we stand with you.

Why Paper Choice Impacts Direct Mail Response Rates

Paper is often treated as a cost line item. In reality, it influences how your brand is perceived before a single word is read.

A few considerations:

Weight
Heavier stocks often signal importance and credibility. Lighter stocks can feel more transactional.

Coating
Glossy finishes enhance photography but may reduce readability for longer copy. Uncoated stocks often feel more personal and easier to engage with.

Texture
Subtle texture elevates perceived value and can help a piece stand out in the mailbox.

Print Compatibility
Certain stocks perform differently on digital versus offset presses. Paper selection should align with both creative intent and production method.

If you are evaluating stock options for an upcoming campaign, we created a guide to help teams make informed decisions.

Tip for Choosing the Right Paper | Streamworks https://na2.hubs.ly/H03VbMB0

🏜️ Phoenix, here we come!

The Streamworks team is heading to the 2026 National Postal Forum (NPF), May 3–6 at the Phoenix Convention Center. This year’s theme—Forging Bold Horizons—speaks to exactly what we help our clients do every day: push boundaries with smarter, more innovative direct mail.

NPF is THE event for mailing and shipping professionals—120+ workshops, direct access to USPS leadership, and the industry’s largest trade show. Whether you’re a nonprofit fundraiser looking to boost donor engagement or a marketer ready to elevate your campaigns, this is where the best ideas in the industry come together.

We’d love to connect. If you’re attending, let us know
👉 Learn more about NPF 2026: https://na2.hubs.ly/H04lCrk0

How to Track Engagement in Direct Mail

How to Track Engagement in Direct Mail Improve direct mail tracking and measure ROI with QR Codes, PURLs, Business Reply Mail®, and IMb® tracing. Explore pros, cons, and cost considerations.

The 5 Production Mistakes That Delay Direct Mail Campaigns

Creative strategy gets most of the attention in direct mail. Production discipline is what keeps campaigns on schedule and on budget.

Here are five common issues that cause preventable delays.

1. Late or Unstructured Data Files
Incomplete formatting, missing fields, or inconsistent naming conventions can delay processing and postal preparation.

2. File Setup Errors
Incorrect bleeds, margins, resolution, or color settings often require last minute corrections before going to press.

3. Ignoring USPS Specifications
Mail piece dimensions, tabbing requirements, barcode placement, and clear zones matter more than many teams realize.

4. Poor Version Control
Segmented campaigns involve multiple versions. Without structured approval workflows, errors multiply quickly.

5. Skipping Quality Assurance Checkpoints
Proofing, data sampling, and test runs reduce risk, especially in personalized campaigns.

Direct mail production is both strategic and operational. Smart planning upstream prevents expensive fixes downstream.