Daxko

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Whether you’re managing a fitness club, leading a community center, or running a local boutique fitness studio, Daxko is there, powering 40% of fitness and wellness facilities nationwide.

06/26/2026

“If you only have a general liability product, you don’t have any professional liability coverage in the event that someone hurts themselves based off some instruction that you gave them.”

In this episode of Fitness Forward, Bobby Vo (Authentic Insurance) and Wendy White, Chief Marketing and Partner Officer at Daxko, break down why most fitness operators, especially martial arts studios are unknowingly underinsured, and how bundling the right coverages together doesn’t just close the gap. It actually saves money.

From boutique studios to larger clubs, click-to-buy convenience is finally here for fitness insurance.

🎧 Full episode: https://bit.ly/4wfYU5S

06/26/2026

Curiosity is a leadership muscle. And the moment you start believing your ideas matter more than the problems you’re solving, you’ve lost the plot.

Fitness Forward is a new podcast series exploring where the fitness industry is headed: the technology, the business models, and the bold operators driving change. Each episode features candid conversations with the leaders shaping what comes next.

In Episode 2, host Wendy White, Chief Marketing and Partner Officer at Daxko, sits down with Bobby Vo, Head of Growth at Authentic Insurance, for a wide-ranging conversation on modern insurance for fitness operators — and the leadership lessons that come with building something new.

The best operators aren’t the smartest people in the room. They’re the most curious.

🎧 Listen to Episode 2: https://bit.ly/4wfYU5S

06/25/2026

A growing number of YMCA members are starting their health journeys somewhere else.

Telehealth providers. Specialty clinics. GLP-1 prescriptions. Hormone therapy. Recovery programs. The first conversation about their health isn't always happening at the Y anymore.

That's a real shift. And it's tempting to read it as a threat to the YMCA's role.

It isn't.

These journeys may start outside the Y, but they don't end there. The work of getting healthier still depends on consistency. On movement. On coaching. On showing up. On community. That has always been the YMCA's role, and modern health journeys actually need it more than ever, not less.

The question isn't whether the YMCA should expand into clinical care. The question is whether the YMCA stays connected to member journeys as those journeys evolve, so staff can guide members into the right programs at the right moment, and the experience feels coordinated instead of fragmented.

That connection is what Daxko Elevate Wellness is built for. Not a new program. A connector between medical journeys and the YMCA experience that already works.

Read the full piece: https://bit.ly/4oK5r68

Photos from Daxko's post 06/24/2026

Staff burnout is often treated as a staffing challenge.

But for many JCCs, the issue starts much earlier—with disconnected systems, manual processes, and limited visibility across departments.

When staff spend less time managing workarounds and more time serving members, everyone benefits.

Read how connected operations can help reduce administrative burden and create more capacity for community impact.

Read the full article: https://bit.ly/4oRc2vQ

06/23/2026

Big news: FitnessForce has joined Daxko.

FitnessForce is the modern, API-first platform built for multi-location, franchise, and international fitness operators — the operators leading the world's fastest-growing fitness markets.

Daxko now serve every type of fitness and community wellness organization.

Read the full announcement: https://bit.ly/3QHVsBE

06/22/2026

When technology works together, organizations can focus more on what matters most: serving their communities.

For the team at YMCA of Alaska, creating a more connected digital experience meant making it easier for members to find information, engage with programs, and get the support they need, while giving staff the tools to work more efficiently.

"Daxko made this so simple for us. Nothing missed a beat. It just was so smooth," says Cyrese Gorrin

We're proud to partner with organizations like YMCA of Alaska as they continue to strengthen community connections, deepen member engagement, and expand their impact across Alaska.

Read the full story: https://bit.ly/4vWLHic

Photos from Daxko's post 06/19/2026

AI adoption in the nonprofit sector is moving from theory to practice.

Anthropic recently announced Claude Corps, a program that places AI fellows inside nonprofit organizations for a full year. Organizations already selected include YMCA of Greater Charlotte and YMCA of Greater Cincinnati.

What's most interesting about this announcement isn't the technology itself.

It's what it represents.

For nonprofit leaders, AI is becoming part of a larger conversation about capacity. How can teams spend less time on repetitive tasks and more time focused on members, donors, programs, and community impact?

The organizations that benefit most from AI won't be the ones chasing trends. They'll be the ones applying it thoughtfully to the work they already do every day.

If your organization had an AI fellow for the next 12 months, what would be their first assignment?

06/18/2026

Your members show up for your community in more ways than one.

Some take swim lessons. Some run programs. And some give their time as volunteers — showing up week after week because your mission matters to them.

With the Daxko + VolunteerMatters, your team can see the full picture. Volunteer status, onboarding records, and engagement data- all connected directly to the member profile inside Daxko Operations.

No double entry. No siloed spreadsheets. Just a clearer view of the people most invested in what you do.

Learn how it works: https://bit.ly/43FiQmq

06/17/2026

The GLP-1 revolution is reshaping fitness and we're in the room where it's happening.

Our team is on the ground at the ATN Innovation Summit 2026, diving deep into how GLP-1 medications are changing the way gyms, clubs, and wellness centers serve their members.

Fitness Reimagined. Fitness Redefined.

The opportunity for fitness operators right now is massive and Daxko is helping our partners rise to meet it.

See how we're supporting the next generation of wellness: https://bit.ly/4exUfFa

06/16/2026

A family walks into a YMCA. Over the course of one month, they pay membership dues, register two kids for camp, enroll one of them in a swim program, donate during checkout, and update their household billing details after the dad's card got replaced.

That's one family. One month. Five different payment touchpoints.

Behind the scenes, that activity touches the membership team, the program directors, finance, and frontline staff, all working in systems that often don't talk to each other. Staff reconcile balances manually. Households end up with duplicate records. Failed drafts go unchased. The payment confusion that the family experiences is the surface of an operational gap that quietly slows the whole organization down.

The nonprofits handling this well aren't building bigger billing teams. They're connecting the systems that handle memberships, programs, registrations, and payments so the work happens inside one workflow instead of five.

Daxko Operations and Daxko Payments were built for exactly that. The full piece walks through what changes when payment management stops being a finance-team workstream and becomes part of how the whole organization runs.

Read it here: https://bit.ly/49VbjU8

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Birmingham, AL

Opening Hours

Monday 7am - 7pm
Tuesday 7am - 7pm
Wednesday 7am - 7pm
Thursday 7am - 7pm
Friday 7am - 7pm