Big Com
Big is a Birmingham-based independent, integrated communications agency that uses creative and an earned media mindset to drive business results.
Big Com is a full-service marketing and advertising agency that specializes in creative, digital, marketing, PR and paid media services—and we make a big damn deal out of everything. A past recipient of AdAge’s Small Agency of the Year Award, the agency’s diverse client list includes national, regional and local companies in automotive, financial services, government and public affairs, manufacturing and retail, and healthcare.
06/17/2026
We’re still buzzing about our work with The American College 🐝
In the second spot of The American College of Financial Services’ “Specialists Need Specialists, Too” campaign, we’re spotlighting the deep expertise (and dare we say, obsession) that sets specialists apart. We leaned into unexpected metaphors to stand out in the traditional financial services landscape.
A beekeeper has spent years learning how to harvest honey—and their financial specialist should be just as dedicated to their craft. 🍯
The spot received nods in district Addys and the Indie Agency News’ Top 40, but we’re most proud of the impact it had in increasing awareness of the importance of specializations and on The College’s long-term goals.
Seek innovation. Seek adventure. Seek community. Seek balance. Whatever you’re seeking, you can find it in Alabama.
Our district Addy award-winning campaign shows off why innovators are choosing Alabama. Here, getting outside is effortless and immediate. Not saved for a weekend trip. Not a planned escape. Just close your laptop and you’re there—trails, water, sky, all of it minutes away.
05/27/2026
ICYMI: big’s got some new digs ‼️
we’re excited to join the rich history of the Lakeshore Foundation campus in our new home at 3830 Ridgeway Dr.
this office is full of character and good energy—and now, it’s full of big creativity. holler if you want to swing by!
04/28/2026
Our team got bigger‼️ Accomplished journalist and veteran reporter Mary Sell joined us this month as senior business editor.
Mary has extensive newsroom experience covering Alabama’s policies and politics, translating how processes in Montgomery affect everyday Alabamians. She most recently worked as a reporter and editor at Alabama Daily News. She’ll bring her talent and experience to help Big Com’s clients tell the story of Alabama’s thriving commerce and workforce development.
👉 “Big Com is thrilled to add Mary to the team, a veteran reporter who’s written extensively about the policies and politics behind the state’s economic growth.” John Montgomery
Last October, our ECD Shannon Harris got a sourdough starter from her sister-in-law.
She hasn’t fed it once.
Turns out owning a starter doesn’t make you a sourdough specialist. 👀
Which gets at the idea behind the Specialists Need Specialists, Too campaign for The American College of Financial Services, where an obsession with niche skills became a metaphor for financial professionals who earn specialized designations.
The work features sourdough bakers, beekeepers… and some very real bees on set.
Shannon will be talking about the campaign LIVE on LinkedIn Live — Indie Work Showcase: A 100-Year-Old Brand’s First Campaign, joined by Jared Trexler, SVP and Chief Marketing & Strategy Officer at .
📅 March 17 | ⏰ 11:30 AM CST
📲 link in our bio
03/03/2026
Around here, going big is the only option. 🏆
We’re proud to share that our work received awards at the 2026 American Advertising Awards, hosted by AAF Birmingham, across a range of categories including cinematography and videography, copywriting, art direction and more.
• : Integrated Branded Content Campaign, OOH Installation, Cinematography, Video Editing, Social Media Campaign, Internet Commercial, Internet Commercial Campaign
• : Integrated Advertising Campaign, Regional/National Television Campaign, Cinematography Campaign, Copywriting
• .tech: Consumer Website, Card/Invite/Announcement Campaign, Art Direction, Integrated Brand Identity Campaign
• : Copywriting, Local Television Commercial
• : Online/Interactive Campaign
And that’s not all— took home Photographer of the Year for his cinematography work on Seek Alabama, and Laurie Hollar won Copywriter of the Year for her work on American College of Financial Services. 👏
Thank you to our clients for your collaboration on these projects and for giving us the chance to go even bigger with each one.
12/15/2025
We’ve got a talented team, and we love to make a big damn deal of them at our annual holiday party. 🏆
Every year, the staff votes for our Biggies award winners. Biggies are peer nominated and are closely tied to our personality and core values as an agency.
Meet this year’s Biggie winners…
⚡ The Rocketeer: Heather Garner
⚡ The Detail Devil: Kristin Dober
⚡ The Match-Maker: Katie Kelly
⚡ The Imagineer: Dan Gavin
⚡ The Biggest: Janey Diuguid
And from this year’s peer-nominated Employees of the Month, Big’s leadership team selected an Employee of the Year for their commitment to bettering their craft and collaboration with the team. Our 2025 Employee of the Year... Shaydah Schaff!
Join us in sending to our 2025 Biggie winners! 🍔❤️
11/20/2025
Last week, we got to celebrate the accomplishments of two of our team members at 's annual Ten Awards. 🏆
Shaydah took home the Media Planner of the Year + Kiara won Student of the Year, and if you've worked with either of 'em, that's no surprise. These two are perfect examples of what makes Big Com so special: they're excellent at their craft, and they're team players who are always willing to roll up their sleeves and dive in. Join us in sending a BIG congrats to our two winners in the comments! 👏
11/18/2025
Big love for this Big crew, today and every day ❤️
06/23/2025
When AI makes everything look decent and algorithms flatten our taste, “good enough” floods the feed.
If to create is human, why let AI have all the fun?
👾 Creating With Machines Without Becoming One
⚡ Lightning Talk with Big Com’s executive creative director
🎤 Thursday, June 26 | 4PM | .tech
🔗 Full schedule at https://sloss.tech/
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3830 Ridgeway Drive
Birmingham, AL
35209