Intermark Group

🧠 Your brain, the one that makes you great at marketing, is also working against you. It’s not your fault. It’s just the way human cognition works — and it’s the reason why even the best in our business make bad decisions every day.
But there are solutions.

Join us on Thursday, August 20, where we’ll show you how to counter the four cognitive biases that distort how you evaluate your work, allocate budget, choose channels, and generate ideas.

Register early!
👉 https://bit.ly/4z0Peyf

Since 2020, marketing budgets fell from 11% of company revenue to 7.7%. As bad as this is, it’s even worse if psychological biases are preventing you from updating your media playbook.

Register now!
👉 https://bit.ly/4z0Peyf

🧠 Your brain, the one that makes you great at marketing, is also working against you. It’s not your fault. It’s just the way human cognition works — and it’s the reason why even the best in our business make bad decisions every day.

But there are solutions.

Join us on Thursday, August 20, where we’ll show you how to counter the four cognitive biases that distort how you evaluate your work, allocate budget, choose channels, and generate ideas.

Register early!
👉 https://bit.ly/4z0Peyf

This Independence Day, we celebrate more than our nation's freedom; we celebrate 250 years of the American spirit. 🇺🇲

For two and a half centuries, the values of freedom, opportunity, innovation, and resilience have shaped our country and inspired generations to dream bigger, work harder, and build a brighter future.

Wishing our team and partners a safe and happy Fourth of July filled with family, friends, and memorable moments.

Launching a brand takes more than a logo; it takes strategy, storytelling, content, and teamwork.

Over the past several months, the Intermark team partnered with Fresia to bring this new brand to life, leading the launch across digital, social, creative, content, and experiential channels. From developing the brand foundation to creating launch assets and executing a multi-channel rollout, our team helped introduce Fresia to the market with a cohesive presence from day one.

A few weeks ago, we had the opportunity to attend the National Restaurant Association Show in Chicago and see the launch come to life in person. Watching months of planning, collaboration, and ex*****on come together on the show floor was an exciting moment for our team.

Congratulations to Fresia on a successful launch. We're proud to have been part of bringing this brand to market.

This Memorial Day, we take a moment to honor and remember the brave men and women who gave their lives in service to our country. Their sacrifice is not forgotten, and their legacy continues to inspire gratitude and reflection each day. Wishing everyone a safe and meaningful holiday. 🇺🇸

Perfect brands aren’t always the most trusted brands. ☕️

From spilled coffee to sold-out chicken, some of the most memorable brand moments come from embracing imperfections instead of hiding them.

Our latest blog explores the psychology behind the “Pratfall Effect” and why authenticity, accountability, and vulnerability can strengthen trust and connection with consumers.

See how brands like KFC turned mistakes into marketing wins and what your brand can learn from it.