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Leave a Mark - 2x National Finalist, PR Agency of the Year We then supercharge communications with big, campaign-style moments to keep the spotlight bright.
Identity is a national public relations, marketing and creative agency that thrives on high expectations. By mobilizing quickly, thinking creatively and providing the highest degree of expert PR counsel at every turn, we help consumer and B2B companies leave a mark. More than 100 companies across a dozen industries trust us to lead and execute their end-to-end communications. Our philosophy connec
Ice cream street team: engaged!
For the past two years, Identity has brought Hudsonville Ice Cream to communities across the Midwest through surprise-and-delight moments built around the brand’s beloved ice cream bars. With stops in Detroit, Nashville, St. Louis, Indianapolis, Louisville and beyond, we combined strategic in-person activations, radio partnerships, digital advertising and earned media outreach to amplify Hudsonville’s visibility in key retail markets.
The ice cream was a huge hit, and we’re back at it again this week.🍦
06/22/2026
When everyone nails the moodboard. 🌅
06/15/2026
If you work in commercial real estate, there’s no place quite like ICSC Las Vegas.
Identity was recently on the ground at the world’s largest commercial real estate event, supporting clients, meeting with national real estate media and connecting with leaders across the retail, development, property management and investment landscape.
With more than a dozen media meetings and multiple clients on site, it was another productive week at a conference that has helped shape our commercial real estate PR practice for decades.
ICSC
This week, commercial real estate leaders from across the region will come together for Power Connections.
It’s an opportunity to hear from great speakers, gain perspective through insightful panels and build relationships with the people shaping what’s next across development, investment and placemaking.
Looking forward to moderating this year’s hospitality panel and discussing the opportunities impacting Michigan’s hospitality sector.
Hospitality is about more than hotels and restaurants. It’s about creating destinations people want to experience.
Identity Managing Partner Andrea Trapani will join industry leaders at the Power Connections Commercial Real Estate Conference for a discussion on the future of hospitality in Michigan, including development trends, destination dining, placemaking and the role branding plays in driving growth.
Looking forward to the conversation.
A little Detroit skyline. A lot of Gamelover energy. “Sunset in the D” was the perfect way to kickoff our Summer Biannual.
06/02/2026
Major real estate projects are measured in milestones, and each one presents an opportunity to earn attention and build momentum.
Identity recently partnered with Cottonwood Group in Boston to support the groundbreaking of Building F at the Bunker Hill Housing Redevelopment.
The result: a high-profile event featuring , housing leaders, development partners and community stakeholders, all focused on the future of housing in Charlestown. The nine-story building will deliver 266 mixed-income homes and serve as a key component of a redevelopment expected to create nearly 2,700 housing units over the next decade.
A few moments from a great day and a great partnership. More milestones, more momentum and more headlines to come as this transformational project continues to take shape.
Impact unlocks opportunity. 🔵⚫️⚪️
We’re fueled, focused and fired up for the rest of 2026.
05/27/2026
When you step into leadership at one of Michigan’s most visible nonprofit organizations, the spotlight follows.
Identity worked alongside client Gleaners Community Food Bank to help introduce its new CEO to the media through coordinated interviews, strategic communications and high-impact PR moments across Detroit.
Here is a behind-the-scenes look at the work and team that helps shape first impressions.
05/21/2026
A century of Hudsonville Ice Cream deserved a celebration this big.
Identity was proud to support Hudsonville at Tulip Time in Holland, helping fuel and capture a high-energy day centered on community engagement and 10,000 ice cream bars shared with fans from the ice cream company and long-time client’s hometown.
Swipe for a behind-the-scenes look at the action.
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