Rousseau Insurance Agency
Family-owned independent insurance agency in Biddeford, Maine since 1959. Voted Best in Biddeford and S**o for 29 years by Market Surveys of America.
Auto, home, life, business, and more across Southern Maine. We are a third generation family owned independent insurance agency in Biddeford, ME. We provide a wide array of auto, home, business, and life insurance solutions. We are proud to be a Trusted Choice Agency which means we work for you! We represent numerous insurance companies which allows us to do the shopping for you. We find you the b
08/13/2026
Rousseau has been a family business in Biddeford for three generations. We grew up around it, and today the two of us run it together, Emily on the commercial side and Matt on the personal side.
Stepping into that role, we could have just kept things the way they had always been. Instead we did the work on purpose, defining what the agency stands for, our mission, our vision, and the values our team lives by, so that whoever you reach here, you get the same Rousseau.
It all comes back to one idea we inherited and still believe. Insurance should be designed around you, built to fit the life you actually live, by people who know your name.
We wrote about what that means and where we are taking the agency next. Read the full story at the link, or call our office at 207.282.7568.
https://bit.ly/4vYqKmE
08/11/2026
This month's spotlight introduces Mikaela Paradis, our Commercial Lines Manager. Mikaela joined the agency in 2021 with a background in commercial insurance. Originally from Farmington, she graduated from the University of Maine with a degree in Business Administration. In her role, she works closely with the commercial team on policy placement and client coverage strategy.
08/07/2026
Rousseau Insurance is a third generation family business. Our grandparents opened its doors in a Biddeford home in 1959, with a simple goal: to support neighbors and local businesses with honest guidance. Today, we are still rooted in this community, now as a modern local agency on Elm Street. Our tools and surroundings have evolved, but the heart of our work has stayed the same: clear advice, responsive service, and genuine care for the people who rely on us.
08/06/2026
This month, we are marking three team milestones at Rousseau Insurance. Emily Archer and Joshua Parsons each mark two years with the agency, and Gina Boudreau marks nine years.
Emily works on our personal lines team, assisting individuals and families with auto, home, and other personal coverage needs. Joshua also supports our personal lines clients, working with them as they review coverage options. Gina works across both personal and commercial lines, assisting clients with coverage for their homes, vehicles, and businesses.
We are glad to recognize Emily, Joshua, and Gina this month. Congratulations to each of them on another year with Rousseau
08/04/2026
A year after this client's policy was set up, we reviewed their renewal and found a better option that helped them save 50%.
That kind of proactive care is part of how we work. We don't simply put a policy in place and move on. We continue reviewing coverage, comparing carrier options, and looking for opportunities to better protect our clients as their needs change.
If it's been a while since your last policy review, we'd be glad to walk through your coverage with you. Give us a call at 207.282.7568, and a member of our team will take the time to discuss your options.
If you've enjoyed working with our team, we'd be grateful if you shared your experience with a Google review. Hearing from our clients helps others feel more confident when choosing an insurance agency.
https://bit.ly/4hEaH9V
07/31/2026
Umbrella coverage is one of the quieter pieces of a personal insurance program. It sits on top of your home and auto policies and picks up where their liability limits stop, which matters more as life changes.
A teenage driver joins the household. A house appreciates. Retirement savings build. A boat, a rental, or a coastal property gets added to the picture. Each shift raises the liability exposure, and the limit that was set when the policies were first written often does not get revisited.
If your coverage has been at another agency for a while and no one has walked through the umbrella question with you, our team would be glad to take a real look. 207.282.7568 or [email protected].
https://bit.ly/3Rw6QRG
Umbrella Policies: When You Actually Need One - Rousseau Insurance Agency Umbrella coverage is one of the quietest pieces of personal insurance. Here is what it does, when it makes sense, and who should be looking at it in Maine.
07/24/2026
Our team recently had the chance to celebrate a big moment for our own Emily Pelletier, who is expecting twins this fall. As a surprise, the team gathered to put together a sprinkle in her honor, complete with decorations, treats, and books to help start Summer and Connor's little library.
Congratulations, Emily. We are so happy for you and cannot wait to meet Summer and Connor this fall.
07/22/2026
Last Friday, we closed the office for our Employee Appreciation Day and spent it together on Little Ossipee. Boat rides, tubes floating around, and a great spread catered by Mac's BBQ. Thank you to this team for everything you do all year. We are lucky to work with these people.
07/20/2026
This month, we're recognizing Cheryl Picard, one of the longest-standing members of the Rousseau Insurance team.
Cheryl joined Rousseau in 1991 as a part-time file clerk. She later stepped into a full-time role as a Personal Lines Account Manager, a position she continues to hold today.
For more than three decades, Cheryl has worked alongside local individuals and families with their auto, home, and other personal insurance. She answers client questions, walks through coverage options, and helps clients make decisions with clear information in hand.
A Biddeford resident herself, Cheryl works with clients and neighbors she has known for years. We are grateful to have her on our team.
07/16/2026
Earlier this month, we shared that Rousseau Insurance had been voted Best Insurance Agency in Biddeford and S**o for the 29th year in a row. Recognition like this comes from neighbors, clients, and local residents, and for an agency that has served this community for generations, it means a great deal.
On our blog, we take a closer look at what nearly three decades of that trust reflects, and what it means to be an independent, family-owned agency built on real relationships.
Read the full post below.
https://bit.ly/4yzcoM2
Voted Best Insurance Agency for the 29th Year in a Row For the 29th year in a row, Rousseau Insurance has been voted Best Insurance Agency in Biddeford and S**o by Market Surveys of America.
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Address
334 Elm Street
Biddeford, ME
04005
Opening Hours
| Monday | 8:30am - 5pm |
| Tuesday | 8:30am - 5pm |
| Wednesday | 8:30am - 5pm |
| Thursday | 8:30am - 5pm |
| Friday | 8:30am - 5pm |