Marketbridge

Many B2B organizations have strong marketing, sales and customer teams. Why does growth still feels harder than it should?

In his latest Forbes article, our CEO Bob Ray explores why the issue often isn't ex*****on. It's how those functions relate to one another. As operational excellence becomes the baseline, sustainable growth increasingly depends on treating go-to-market as a system rather than a collection of functions.

When teams optimize independently, friction accumulates. When they operate as an interconnected system, performance compounds.

The End Of Functional GTM Leadership And The Rise Of System Thinkers In the scramble to find the broken function, B2B leaders are missing the forest for the trees.

High above Lower Manhattan, Marketbridge and 6sense brought together a group of marketing and revenue leaders from across financial services to discuss a question many organizations are actively working through:

How do you unlock revenue with AI without compromising trust, compliance or control?

The conversation ranged from governance and growth to the realities of aligning marketing, sales, brokers, partners and digital channels around a shared view of the customer. And some great use cases were shared by the attendees.

Thank you to Geoffrey Sidari, Kerry Cunningham and Joanna Bittle for leading the discussion, and to everyone who brought their experiences, challenges and perspectives to the table.

We’re excited to share that Marketbridge has topped the charts in B2B Marketing’s 2026 US B2B Agencies Benchmarking Report, earning the #1 spot in both brand and demand categories (again!). We also ranked #2 B2B agency overall and #4 fastest-growing.

Huge thanks to our talented team and our amazing clients for making this all possible.

View the full press release: https://hubs.ly/Q04jKVWl0

We’re excited to announce that Geoffrey Sidari has joined Marketbridge as Chief Innovation Officer and Head of AI.

With more than 25 years of experience across marketing, communications, analytics, and technology, Geoffrey will lead our innovation strategy and accelerate the development of AI-powered products and solutions across our integrated growth platform.

Geoffrey’s track record speaks for itself—building global teams, advising leading enterprise brands, and advancing AI-driven measurement, data strategy, and commercial innovation. His leadership will help us accelerate embedding AI into how growth is designed, executed, and measured.

As our CEO Bob Ray shared, Geoffrey brings a rare range of strategic vision, technical depth, and commercial instinct that turns complexity into advantage. That’s exactly how we create greater impact for our clients.

At Marketbridge, we believe AI isn’t just changing how work gets done. It’s redefining how growth is built. Geoffrey’s appointment is a major step forward in delivering smarter, more connected, and more measurable go-to-market transformation for B2B organizations worldwide.

Welcome to the team, Geoffrey!

Read the full press release here: https://hubs.la/Q04hXJlh0

We’re thrilled to announce that Fiona McKenzie has been named President, Europe at Marketbridge.

Fiona will lead the next phase of growth and integration across the region, further strengthening our position as a B2B growth partner in an increasingly data and AI-driven market.

With a strong point of view on where B2B is heading, Fiona brings the leadership needed to better connect strategy, data, creative, and activation, unlocking a more unified and effective growth engine across Europe.

In her interview with The Drum, Fiona shares her perspective on the future of B2B marketing and why alignment, not just activity, is critical to driving real progress.

Read the full interview here: https://hubs.la/Q04gKdsj0

Growth needs a new standard. More tools won’t fix it. More activity won’t fix it. The companies pulling ahead aren’t doing more. They’re operating as one unified system.

Come see how we‘re raising the bar and setting new standards for B2B growth—unified, accountable and built to outperform.

↗️ https://hubs.la/Q04b1n9P0

Leadership, collaboration, and a little NYC flavor—that’s how we brought our 2026 NextGen Leaders Summit to life this March.

NextGen Leaders is a program that brings emerging Marketbridge leaders together to develop skills, collaborate with peers, and contribute to meaningful business initiatives.

Over three days, the team came together for up-skilling through Curium Solutions' curriculum, a leadership session with a Managing Partner of RTC Partners, the investing firm behind Marketbridge, and a classic New York pizza-making class, building skills and connections that will carry forward.