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To help you quickly assess whether a specific social platform is worth considering for your next pharmaceutical campaign, we’ve compiled a list of updated rules and restrictions for the top social media platforms in 2022.

Pharma Social Media Advertising Guidelines: Rules and Restrictions (Updated for 2022) To help you quickly assess whether a specific social platform is worth considering for … Continue reading "Pharma Social Media Advertising Guidelines: Rules and Restrictions (Updated for 2022)"

What will the pharmaceutical digital marketing landscape look like in 2022? Here are the top 5 trends.

Pharma Digital Marketing Trends for 2022 What will the pharmaceutical digital marketing landscape look like in 2022? This question can … Continue reading "Pharma Digital Marketing Trends for 2022"

The telemedicine market is predicted to grow nearly 20% from 2020-2026.

So, how do you advertise your telemedicine services effectively in an increasingly competitive space?

Marketing for Telemedicine: Developing an Advertising Strategy | Ethoseo As a result of social distancing, telemedicine and telehealth are more popular than ever.  […]

As we approach 2021, it’s worth taking another look at the major trends that are defining pharma marketing in this new decade.

5 Pharma Marketing Trends to Watch in 2021 | Ethoseo As we approach 2021, it’s worth taking another look at the major trends that […]

Two new privacy policies – one a California state bill, and the other a new policy by Apple – are set to dramatically impact Facebook advertisers and their campaigns in 2020 and 2021.

https://www.ethoseo.com/blog/how-new-privacy-policies-will-affect-facebook-ad-campaigns

Okay Google, How Do I Optimize My Pharmaceutical Brand’s Website for Voice Search? In a society that often caters to the most able-bodied among us, voice search …

"You’ll want your contraindications to be easily readable by search engines, and you can do this by making some changes to your website’s coding via schema markup." http://ed.gr/b7wis

Yes, Pharmaceutical Brands Can Use Google Ads: Basic Rules for Pharma Advertising on Google | Ethoseo (Note: the information in this post is provided purely as guidance for advertisers and …

Using The Search Console “Performance” Report for better SEO Unsurprisingly, when it comes to SEO, some of the very best tools available for …

In a UK survey asking which areas the public wants to see reflected more in advertising, mental health was at the top of the list (63%). They also view for-profit brands more favorably when they try to make a positive social impact through advertising.

http://ed.gr/b7evz