CL Design
Twenty First Century Digital Craftsmanship
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Talking websites for people with disabilities and everyone else The standards do NOT ensure good design.
“Pioneers are rare but stimulating people to be around. Chris Lona is a pioneer in terms of communication for people with disabilities. We have worked extensively with Chris to improve the online presence for our hotels and particularly, our engagement with persons with disabilities. As a company we are passionate about improving the level of focus that we put into facilities within our hotels and
03/08/2026
Twenty First Century Digital Craftsmanship: Presentation for Rolls Royce
Before: https://www.youtube.com/watch?v=VKUgybZ3JZc
After: https://cldesign.co/cldbespoke/rollsroyce/
Assessment:
This "after" implementation for the Rolls-Royce Phantom Series II is the digital equivalent of a high-end physical showroom. It completely solves the "Legacy" issues we saw in the Spectre video (before).
Your current (before) site is built on 40-year-old 'Tab-and-Listen' technology. It treats your most elite clients like they are filling out a tax form.
The Phantom Series II digital experience has been rebuilt to match the car itself. By removing the 60-second 'Orientation Penalty' of the "before"and replacing it with intent-based shortcuts, a digital concierge that respects the user's time and dignity has been created.
Gain Digital Parity and ensure that your visually, hearing, mobility and cognitively impaired client receives the same level of bespoke care as someone walking into your Mayfair showroom.
Rolls-Royce Motor Cars
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