PodNow

Flying just got way more entertaining! 🙂✈️

Delta Air Lines Adding Podcasts to Entertainment Offerings Thanks to a partnership with Spotify, passengers can enjoy podcasts during their next Delta flight.

Celebrity power has always helped advertising. Now, they're helping grow the podcasting world through their star-studded megaphones📣

How Conan O’Brien and Other Top Hosts Are Tapping Into the Podcast Revolution Conan O’Brien never planned on becoming the darling of the podcasting world. “It’s not the natural career step,” he says. “I have a talk show, and it felt like maybe you do the podcast in ord…

MUSIC IN PODCASTS! Yes, it's really here. Check out the details below. 🎶🙌

The Details About Music in Your Podcasts - Podcast Business Journal During the Jacobs Media sponsored Broadcasters meet Podcasters track at Podcast Movement Thursday, the topic of music in podcasts was discussed. More details were revealed about the cost podcasters will have to pay to play music in their shows.

Yet another reason to include your podcast on Spotify! Spotify's data tool for podcasters includes a ton of information about your listeners. Understanding their age, gender, favorite music genres, etc. are key to marketing your show.

Spotify needs podcasts, so it’s offering podcasters something they can’t get anywhere else Spotify for Podcasters comes out of beta today.

The podcast industry had a great weekend at Podcast Movement! If you couldn't attend, here are a few key takeways.

The 10 Things I Learned at Podcast Movement - Podcast Business Journal (By Johnny Peterson) As I sat in the jam-packed convention hall, I suddenly found myself in awe of how large this community really is. I’ve compiled the 10 most important takeaways from my first time at Podcast Movement.

Having trouble writing your podcast episode descriptions? Here are some great tips! 📝

The Template You Need To Write Your Podcast Show Description A podcast description is like a book jacket. It’s what people read after the name of your show has drawn them in but before they decide to start reading. Much like an author would labor over their book jacket, podcasters also need to labor over their podcast description.

A HUGE move in the right direction to help podcast's discoverability problem. S/o Google! 🙌

Press play: Find and listen to podcast episodes on Search Find and listen to podcast episodes right from Google Search.

Another large radio company, Entercom Communications invests in the world of podcasting. An additional step in the merge of traditional radio and podcasts!

Entercom Communications to Acquire Two Podcast Companies Entercom Communications has reached deals for a pair of podcast companies, moving the second-largest U.S. radio broadcaster by revenue more heavily into the nascent business.

If your podcast is on Apple Podcasts (which it should be), your podcast category might have changed.

From Apple - Update: Enhanced Apple Podcasts Categories Updated category values are now live

Tracking of podcast ads in episodes just got easier through Remote Audio Data (RAD). This could be a game changer for advertisers!

AdsWizz To Support NPR's RAD - Podcast Business Journal The new version of the AdsWizz ad insertion software will now support NPR's Remote Audio Data standard. RAD is technology that is supposed to be able to show advertisers whether their ads are actually being listened to.

"Podfade" has been a popular topic in the industry recently. Here are some tips to enhance the longevity of your show!

Podfade: What It Is and How To Avoid It - Podcast Business Journal (By Robin Kinnie) As of June 2019, there are 750,000 podcasts available (Source: Edison Research Infinite Dial 2019). However, at least a quarter of those only have a few episodes. So, what happened? The dreaded "podfade."

A branded podcast is a great way to showcase your brand and capture the attention of your desired audience.

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Is Your Next Marketing Win A Branded Podcast? Once considered a niche marketing play, branded podcasts are proving that smart, compelling storytelling can be effective at winning new customers and deepening relationships with existing ones.